freeportpressd, Author at Freeport Press

16 December 201516 December 2015|Marketing, Print

As marketers seek unique ways to stand out, the use of new printing technology seems poised for big growth. We see it every day. In the early days of this year, we reported on advertisers asking “where’s the print?” And...

Sparks Fly for ARC Print Magazine

15 December 201515 December 2015|Magazine, Print

What makes a forward-thinking global manufacturer debut a print magazine in 2015? There’s one marketing strategy that is fairly immune to all the angst of the imminent digital ad disruption. For one forward thinking global manufacturer, the solution to telling...

Digital Ad Disruption at Def Con 9

14 December 201514 December 2015|Advertising, Digital

With an estimated one in three consumers expected to start using ad blocking software in the next three months, the problem just got massive. “On a scale of one to ten, my concern is at a level eight or nine...

Hearst Deal for Airbnb’s Print Magazine?

14 December 201514 December 2015|Magazine, Print

Pineapple was launched with optimism, then ran up against debilitating budget cuts. Can a new deal save the title? We were thrilled when, taking what they called their “first real steps into storytelling,” Airbnb launched their print magazine Pineapple just...

What Keeps Print Magazines Alive in the Digital Age

10 December 201510 December 2015|Magazine, Print

Trust and credibility are the reasons print remains strong in the Philippines, according to regional editorial staff. “In a world gone digital,” opens this article and video from ANC News in the Philippines, “one might think that the presence of...

Digital Magazine Titles Continue their Slide

10 December 201510 December 2015|Digital, Magazine

“Enthusiasm for the digital edition fade at many magazine firms, even as access continues to grow through library systems,” notes D. B. Hebbard For magazine publishers, the initial promise of digital editions as a way to cover the drop in...

Fresh Living Bumps Monthly Print Run to Half a Million

08 December 201508 December 2015|Magazine, Print

The South African magazine plans more pages and a six-fold increase in circulation. Go big or go home. Apparently Pick n Pay got the memo. The South African supermarket chain’s Fresh Living magazine is poised to up their print run...

Candy Makers Looking to Gobble Up Checkout Space

08 December 201508 December 2015|Magazine, Newsstand, Print

The publishing industry needs to step up and do a better job of advocating for itself with its retail partners…or risk losing this premium placement area. According to industry statistics from the IPDA, magazines generate four times the gross profit...

Lawmakers Look to Make Exigent Hike Permanent

07 December 201507 December 2015|USPS

New legislation could wipe out the planned return to previous rates. Saying that the Postal Service needs an extension on the exigency rate hike, Sen. Tom Carper (D-Del) has sponsored legislation that could make those rates permanent for at least...

Behind the Success of Dr. Oz The Good Life Magazine

07 December 201507 December 2015|Magazine, Print

“I have the utmost respect for our audience and I’m so excited that they’re engaging on the level that they are.” ~ Jill Herzig Dr. Oz needs barely any introduction when he appears in the media. As a favorite of...

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