Doomed?Hardly.That’s the assertion of the relatively new UK managing director of Conde Nast, who says their print titles are holding their ground. “There are forces around us that have impacted us,” Albert Read,  a 17-year company employee appointed to his...

Proctor & Gamble CMO Marc Pritchard famously told the digital ad industry to grow up last year, before announcing a massive scale-back in his company’s digital ad spend.Pritchard cited the “murky, nontransparent and in some cases fraudulent supply chain” as...

Late last year we reported on a Magazines Canada report that showed us that buying magazines makes shoppers happier. Okay, happy customers are a good thing for the retail store … but does that have any bearing on the advertisers...

The way brands focus on the idea of “community building” in their digital marketing today, you’d think this generation invented the idea. Not so, according to Lorraine Boissoneault in The Smithsonian. Boissoneault shares a short excerpt from the July 1907...

Oh, Russia. We just have such mixed feelings about you lately.Political intrigue aside, today we take time to notice a beautiful free font to add to your collection. Arkhip by Klimov Design is described as having a truly “Russian soul.”...

When brands focus on immediate returns, marketing returns suffer. Here’s how. Magnetic Media is always a good go-to source for the magazine industry. Now, they offer a new report on the dangers of “short-termism” in ad strategy, with its emphasis...

We often find IKEA on the cutting edge of marketing innovation, what with their innovative use augmented reality in decor planning and their “most helpful catalog in the world.”Now, they’ve created what they are calling the “first interactive recipe.”“We had...