COVID-19’s Deep Disruption May Have Permanently Altered the Modern Newsroom
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“Deep disruption …” That’s the way Faisal Kim in WNIP describes how COVID-19 reshaped the news publishing industry. And unlike many industries in which the disruptions are likely more short-term, this year may have dealt a deadly blow to the...
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The Steep Cost of Staying Open
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All of us have watched as small businesses in our own communities had to shut down during the pandemic lockdowns. We worried if they would survive with no income, and we cheered as they began to cautiously reopen. But what...
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A Venerated Brand in the Age of Fast Media
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Doomed?Hardly.That’s the assertion of the relatively new UK managing director of Conde Nast, who says their print titles are holding their ground. “There are forces around us that have impacted us,” Albert Read,  a 17-year company employee appointed to his...
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Try a Liberal Hand (It’s a Free Font, Not a Political Statement)
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As the handcrafted movement continues to thrive – helped, no doubt, by the shift from mass market to niche – we present two free fonts that will help you achieve that new/old/totally current look. First up is Liberal Hand by...
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Challenge the Hype: Time Spent on a Channel Does Not Determine ROI or Effectiveness
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Proctor & Gamble CMO Marc Pritchard famously told the digital ad industry to grow up last year, before announcing a massive scale-back in his company’s digital ad spend.Pritchard cited the “murky, nontransparent and in some cases fraudulent supply chain” as...
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The Happy Buyer and What She Means to Advertisers
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Late last year we reported on a Magazines Canada report that showed us that buying magazines makes shoppers happier. Okay, happy customers are a good thing for the retail store … but does that have any bearing on the advertisers...
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Those Old-school Quasi Catalogs were Social Media in Print
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The way brands focus on the idea of “community building” in their digital marketing today, you’d think this generation invented the idea. Not so, according to Lorraine Boissoneault in The Smithsonian. Boissoneault shares a short excerpt from the July 1907...
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From Russia with Love on Free Font Friday
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Oh, Russia. We just have such mixed feelings about you lately.Political intrigue aside, today we take time to notice a beautiful free font to add to your collection. Arkhip by Klimov Design is described as having a truly “Russian soul.”...
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Data Shows the Short-term Approach to Marketing is Hurting Businesses
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When brands focus on immediate returns, marketing returns suffer. Here’s how. Magnetic Media is always a good go-to source for the magazine industry. Now, they offer a new report on the dangers of “short-termism” in ad strategy, with its emphasis...
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IKEA Invents the World’s First Interactive Recipe
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We often find IKEA on the cutting edge of marketing innovation, what with their innovative use augmented reality in decor planning and their “most helpful catalog in the world.”Now, they’ve created what they are calling the “first interactive recipe.”“We had...
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