What’s the Alternative to Lousy Online Ads?
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Walt Mossberg summed up the current online ad experience succinctly: “Last Saturday, as the New England Patriots were sloppily beating the Houston Texans 34–16 in a playoff game, I wanted to look at the highlight video of a play using...
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Privacy Please with the new iOS10
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The release of iOS 10brings an array of new features and upgrades, including an important change to the functionality of the “Limit Ad Tracking” privacy setting.  For ad-averse iPhone users, the Limit Ad Tracking setting has long been a nice...
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Mid-Roll Ads on FB Just Won’t Fly. Here’s Why.
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“Audiences are now accustomed to having control over the content they consume, and you can't put that genie back in the box.” Did Facebook just make a critical error? According to Carrie So writing in Advertising Age, they sure did....
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Print Holds Court in the Cross-platform Ad Landscape
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While “cross-platform” is undeniably a buzzword, this data shows that brands are not all that into multi-channel campaigns. “Cross-platform is THE new buzzword, but how integrated is advertising really?” MediaRadar posed this question in May in its post, “How Integrated...
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Hearst Goes All In With Unified “We Are Fashion” Campaign
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Traditional media looms large in the publisher’s bold and innovative fall season promotions. In case anyone has lingering doubts that the fashion industry knows its bread is buttered in print, they just need to look to Hearst’s innovative fall campaign....
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Rock, Paper, Scissors: Research Says Print Beats Mobile
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As retailers face the digital ad meltdown, new research shows that print’s better at driving purchases than mobile ads or shopping apps. This news might not have Target turning Cartwheels, but recent research shows that retail print ads reach more...
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Yes, Mobile Ad Blocking is Good for (Almost) Everyone
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There’s an interesting conundrum in the world of mobile advertising that’s not getting much attention in the recent spate of news on Apple’s ad blocking interface. “What's remarkable and timely about enabling ad-blocking on mobile is that it collides with...
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That Bloated Mobile Feeling
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[responsive][/responsive] Before (left) - with ads, After (right) - without ads & bloat It won’t be long now. The ad blocking revolution is getting closer by the day. What it means for the industry continues to be the subject of...
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The More We Connect…
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We are connected to friends all over the world…and worlds away from the people in the same room. A co-worker recently shared an unsettling story. She, her new husband and her 20-something daughter were all inside one rainy evening, hanging...
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The Play’s the Thing? Get Real on Video Metrics
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Autoplay – for most of us, it’s an annoyance. For marketers, it’s spawning a whole new way to market with videos and a new way to view video metrics themselves. “Years ago, brands and agencies were doing a bit of...
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