The Four Ps of Magazine Media Campaigns
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As we move into the beginning of this new year, one thing has certainly changed. The usually confident experts, none of whom predicted the year we just had, are a little more circumspect, adding a few more caveats. Still, trends...
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The Secret to People Magazine’s Success Story
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Photo by Nicholas Prakas Yes, knowing your audience is the key to creating a magazine that stays relevant, even loved. But what about when your magazine audience is around 90 million, from all walks of life? At People Magazine, the...
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How to Design a Magazine Cover
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Nobody demonstrates the power of a well-designed cover better than the magazine industry.Magazines are admired for creating iconic, riveting, thought-provoking cover designs. Many have come to define an era or a cultural movement.How Do I Make a Good Magazine Cover?Magazine...
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New San Antonio Magazine Thriving … on Ad Revenue
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Innovation — in fast motion — has been the buzzword for a lot of publishers the past year, as business models shifted to accommodate the realities of a global shutdown. Yet one new publication in San Antonio is finding success...
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I’ll Have What They’re Having … Eating Well Closes Out a Tasty Year
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While advertising revenue took a big hit last year (wow, it’s nice to say “last year” when we talk about 2020, isn’t it?), there was at least one notable exception. “In a year when we have come to expect the...
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“We Look at the Good and the Bad” as 2020 Draws to a Close
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“We’re a completely integrated company with our print businesses and our digital businesses; we don’t have separate editorial groups; we don’t have separate marketing groups. We’re one company. We’re one Reader’s Digest, one Taste of Home, one Family Handyman; the...
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5 Facts about the Magazine Industry
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Spring of 2020 looked a bit bleak for the magazine industry; we watched as ad budgets were slashed and photoshoots turned into logistical nightmares. It was a perfect storm that would certainly tax the resilience and innovation of publishers. And...
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Ad Revenue and Audience Both Rising at Iconic Meredith Title
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It’s looking like happy holidays for Meredith Corp, as they report higher ad revenue, larger audiences and rising website traffic for their Southern Living title. According to this article in FIPP, the company reported: “Southern Living’s December issue ad revenue...
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Too Much of a Good Thing At Hearst UK
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When Hearst UK launched a new subscriber special early on in the pandemic, they had no idea so many new readers would take them up on the offer. According to Charlotte Tobitt in the Press Gazette, the company saw a...
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The Dangers of Anonymous Content
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Nick Grzechowiak has some pretty strong opinions when it comes to doing things properly. The Chief Content Officer for Family Handyman feels that the internet can be a lonely place when you’re looking for good information on how to fix...
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