February 2016 - Freeport Press

Marginalia and the Endurance of Print Books

29 February 201629 February 2016|Print

One Millennial explains why he’ll “never give up reading real books.” We haven’t heard this answer before, and we love it. “Once in a while, I go through the process of deciding which books to donate, but usually the idea...

Three and Out in Niche Magazines

25 February 201625 February 2016|Magazine, Print

Getting past the flashpoint for indie magazines is a critical achievement. Everywhere these days we see talk of niche magazines having a viable future in print. From Garden & Gun's secret niche sauce to continued optimism in city and regional...

Century-old Advice Still Rings True

25 February 201626 August 2021|Advertising, Print

Some 100-year-old guidance on print advertising strategy that’s still timely today. Imagine you own a business owner in 1916, a hundred years ago. No banner ads, no websites, no social media…just good old print advertising was your way to connect...

How to Defy the Odds and Attract Print Advertisers

24 February 201624 February 2016|Advertising, Magazine, Print

Publishers need to understand that it’s ultimately the readers you attract that compels a brand to invest in your print ads. The success of Garden & Gun has a lot to teach us. As we reported earlier this month, the...

Regional Titles Getting Their Hands Dirty

24 February 201624 February 2016|Editorial, Magazine

One industry voice says that publishers of local magazines need to be extremely careful with the dangerous game they are playing with their readers. Regional magazines continue to be one of the bright spots in the magazine garden, a trend...

Postal Rate Rollback Looking More Likely

23 February 201623 February 2016|USPS

With the end of the exigency surplus collection in sight, mailers may be in for some relief in the form of lower rates. But don’t expect it to last. Earlier this month, the USPS submitted a new rate chart expected...

Porter Magazine and the “Next Level” of Fashion Publishing

23 February 201623 February 2016|Advertising, Catalog, Magazine, Marketing

How print is helping to safeguard the luxury image of one high-end retailer. “If we don’t adapt, we aren’t in the customer’s world. It’s critical that we evolve.” For some companies, this may be what they were thinking when they...

Why Catalogs? Because They Work

22 February 201622 February 2016|Catalog, Print

Want to boost your e-commerce revenues by 163%? Try a print catalog. The formula is ridiculously simple. Send a catalog, get more sales. It worked for Penney’s last year, and it’s working for other companies too. It’s not just for...

Is Your Ad Strategy Scientifically Sound?

22 February 201622 February 2016|Advertising, Magazine, Print

Advertisers take note: Your target’s brain is hard wire to receive that message in print, more than digital. That’s the science behind the hype. Print geeks everywhere are feeling vindicated for their love of paper, after years are digital proponents...

Once Again, Content Is King, Queen and Aces

18 February 201618 February 2016|Advertising, content, Magazine

Customers are will to pay for quality content minus the BS. And publishers are taking it to the bank. The American Magazine Media Conference (AMMC) held in New York a couple of weeks ago had a wholly different tenor than the...

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