Well, add Coca-Cola to the list of brands that have hit pause on their social media advertising. According to Karlene Lukovitz in MediaPost, the beverage brand halted all social media... read more →
For the first half of 2020, Disney was Facebook’s biggest spender, according to Suzanne Vranica in the Wall Street Journal. Now, they’ve quietly and dramatically slashed their spending on social... read more →
It’s not a social network; it’s an “experiment.” That’s the word from Google on the launch of their Keen platform. According to Monojoy Bhattacharjee in What’s New in Publishing, some... read more →
“Facebook is the new cigarettes.” Those bold words came from Marc Benioff, co-CEO of Salesforce and co-owner of Time magazine. According to Samir “Mr. Magazine” Husni, Benioff said those words... read more →
A new report from the IPA shows the generation gap in media habits is increasing, not closing, as Gen Xers and Boomers spend at least half their time consuming traditional... read more →
Could we be witnessing the decline of the Facebook-Google duopoly in advertising? We’ve seen glimmers of it, as publishers like Meredith position themselves for first-party ad revenue potential. Firefox took... read more →
What do the BBC, Google, Amazon and social media influencers all have in common? According to a Mindshare survey of UK customers, they all have zero (or worse) credibility. “Most... read more →
In the wake of dropping engagement and rousing calls for better oversight on fake news, Facebook has announced the launch of Facebook News, which will feature content from “trusted news... read more →
Two years ago I made some observations on how weird things were getting in social media land. At the time, brands were just starting coming to terms with misleading video... read more →
Well, that escalated quickly. According to a new study from the Pew Research Center, people are wary of the role social media plays in delivering the news, on a platform... read more →