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Magazine Social Engagement: Three Good Charts
05 November 2014|Magazine, Social Media
Magazine readers are a social bunch, according to an article by Casey Welton in Folio:, who provides some great visuals to easily see what’s going on in the social circles and where readers are most likely to engage. “Social engagements...
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Is Facebook Changing the Nature of Journalism?
16 October 2014|Social Media
[responsive][/responsive]At the recent Online News Association Conference, Facebook’s Liz Heron (nee the New York Times social media editor) was grilled by overwrought journalists who are convinced that Facebook plays favorites and too closely controls what users see. “Frustration with that...
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Do Magazines Have Control Issues on Social Media?
25 September 2014|Magazine, Social Media
[responsive][/responsive]Social media is a brave new world for the publishing industry. And brands are having a hard time letting go of their preconceived notions and leverage the power of social, according to publishing consultant Rebecca Sterner. “Magazine publishers are working...
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Hashtags For a Cause: Can You Do It Too?
10 September 2014|Social Media
[responsive][/responsive]It’s a bona fide phenomenon. If you haven’t been nominated to take the #ALSIceBucketChallenge, you’ve at least no doubt watched some of your friends or favorite celebrities (Ron Swanson, anyone?) getting doused for a good cause. It’s a sensation to...
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Show and Tell: 4 Tips to Communicate Visually
01 August 2014|Social Media
Are your social media posts swipe-stopping? “Whether you’re reading this article on your mobile or computer, you most likely have the option to ‘swipe’ through what you’re viewing,” explains social media expert Jessica Ann. “When what you view is visually...
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Social Media: What’s the Point?
30 July 2014|Social Media
“Imagine, for a moment, that as a marketer, if you were to go to your boss or client and say, ‘I’m going to send out a million postcards today.’ You would be asked many questions about what you were doing:...
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Issuu Takes Social Sharing to the Next Level
16 July 2014|Digital, Magazine, Social Media
Issuu is hot, and getting hotter. The world’s fastest growing digital publishing platform (according to a press release on Talking New Media) has just upped the game for social content sharing. Their new interactive Clip product gives readers “the ability...
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Pinterest: The New Way We Window Shop
11 July 2014|Social Media
Are you using Pinterest as part of your social media strategy? “If not, it’s still a huge opportunity for brand awareness and sales. The best part is, Pinterest has proven to be the most cost-effective for several industries,” writes Leo Widrich...
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How Facebook is Testing Sponsored Posts
09 July 2014|Social Media
Facebook users are really good at ignoring anything that looks like an ad. Even people who actively use social media to connect with their customers are opting out of Facebook for good. And since Facebook is in business to make...
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Quantity vs. Quality in Social Media
02 July 2014|Social Media
Thousands of fans, hundreds of likes, tons of shares…every digital marketer’s dream, right? Jeff Elder of the Wall Street Journal takes a closer look behind the numbers and finds a different story. “In May 2013, Ritz-Carlton Hotel Co. bought ads...
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