“ … a mere fraction of your chicken nugget budget.” That’s how Cosmopolitan recently positioned their new Cosmo Unlocked subscription service to readers, according to Kathryn Hopkins in WWD. "For... read more →
They made their point – loud and clear – and now what? Last month’s Facebook ad boycott, designed to force the social platform to better police their site for hate... read more →
Well, add Coca-Cola to the list of brands that have hit pause on their social media advertising. According to Karlene Lukovitz in MediaPost, the beverage brand halted all social media... read more →
For the first half of 2020, Disney was Facebook’s biggest spender, according to Suzanne Vranica in the Wall Street Journal. Now, they’ve quietly and dramatically slashed their spending on social... read more →
Is Apple about to ruin everything for the digital ad agency? Judging by the collective gasp from agencies and marketers during Apple’s recent WWDC2020 Keynote event, something big just happened.... read more →
Canadian Prime Minister Justin Trudeau nailed it when he spoke these prescient words at the 2019 World Economic Forum in Davos last May: “It's incredible when you think of it,... read more →
Some good news from Google if you’re in the news business… Ad Manager fees are being waived, and they are creating emergency relief funds. “Google said on Friday it will... read more →
When you think about your marketing channels, no doubt you think about email – the weekly newsletter, the drip campaign, the company... read more →
A new report from the IPA shows the generation gap in media habits is increasing, not closing, as Gen Xers and Boomers spend at least half their time consuming traditional... read more →
One of the trends we saw grow in 2019 was the idea of a digital detox. Digital minimalism is taking off, as people seek to unchain themselves from their devices... read more →