December 2015 - Freeport Press

30 December 201530 December 2015|design

Pantone’s annual color has been announced…and there’s a wrinkle this year. Pink and blue. To the uninitiated, that’s the reaction to Pantone’s annual color of the year choice. To the design set, they are better known as Rose Quartz 13-1520...

Is the FTC About Smack Down Native Ads?

30 December 201530 December 2015|Advertising, Digital

In the wake of rising ad blocking, publishers are looking to native ads as revenue solutions. But the FTC has a stern warning…and enforcement is likely not far behind. As consumers regain control of their devices by installing ad blocking...

Where Did the Money Come From this Year?

29 December 201529 December 2015|Magazine

Where are magazine media brands growing? Folio: presents a recap from industry execs on where they saw green this year. Folio: had a question for magazine media industry leaders at the end of 2015: “What’s your most successful/high-growth revenue stream...

A Fascinating (and Slightly Terrifying) Look at Electronic Waste

29 December 201529 December 2015|Digital

E-waste is generated at a rate of about 112 pounds per person each year; what can be done? Paper recycling has been around for decades, and the paper industry has taken huge strides toward sustainability and environmental awareness. So what...

Against All Odds: Print Books Making a Comeback

28 December 201528 December 2015|Print

Sales of physical books in the U.S. edge up over 2014 levels. “For the last half decade, ever since digital books and e-readers first came on the scene, news headlines have been at war,” writes Amy X. Wang in Quartz....

What’s Really Going on with Magazines?

28 December 201528 December 2015|Magazine, Print

“It’s like a membership card you receive once a week, or month.” ~ Samir Husni, on the appeal of print magazines. In all the debate about digital versus print, there is a growing realization that digital content does not a...

Differences Matter: the Imprint Paper Makes On Our Lives

24 December 201524 December 2015|Paper, Print

Electrons are efficient, but paper is elemental. This is why we love print. “A toolbox has room for a hammer as well as a Dewalt drill.” Those words from Barbara Goldman in Two Sides help us understand why paper and...

What Brands Need to Know as Content Goes Mainstream

24 December 201524 December 2015|content, Marketing

Most brands will crash and burn at marketing with content because they don’t get their story right; get smarter now. Seems everyone’s posting this month about their predictions for 2016. And with so much going on in the industry –...

Publishers Take on the Digital Ad Nightmare

22 December 201522 December 2015|Advertising, Digital

The digital ad disruption of 2015 makes us hopeful for improvements in 2016; it looks like some publishers are coming back to their senses. Quality over quantity: If the digital ad disruption of the past several months has taught publishers...

2016 Postal Promos at a Glance

22 December 201522 December 2015|USPS

Looking to save on postage in the coming year? Take these programs into account while you’re planning next year’s DM projects. Many thanks to Erv Drewek of Graphic Communications for putting together a nice set of links to the 2016...

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