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Freeport Press Freeport Press
  • Home
  • Company
    • About Us
    • We Know Magazines
    • We Know Catalogs
    • Blog
    • Newsletter
    • Contact Us
  • Client Log-In
    • Kodak INSITE Portal
    • Multi Data Upload
    • ePRO 2.0 Access
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Back to the Future in a Cookie-free, Virus-free World

Let’s imagine for a moment we are living in our post-pandemic world; cookies are a thing of the past, the majority of folks are vaccinated, and lockdowns are a thing... read more →
  • December 16, 2020
  • David Pilcher
  • 2 Comments
  • Digital, Marketing

Amazon Tripped Over their Boxes with their 2020 Toy Catalog

It began as a wonder to behold … online behemoth Amazon stood the marketing world on its head when they launched their first toy catalog in 2018, the same year... read more →
  • December 14, 2020
  • David Pilcher
  • No Comments
  • Catalog, Marketing, Print

Don’t Publishers Need to Be Where the Customers Are?

Leave it to BoSacks to cut down to the heart of any issue in publishing. This time, he looks at the current ebb and flow of magazine media and asks... read more →
  • November 17, 2020
  • David Pilcher
  • No Comments
  • Magazine, Marketing

Direct Mail for the Holidays in Three … Two … One

Mail volume is down overall … so direct mail is really not so important anymore, right? Seems quite a few businesses believe that, but they couldn’t be more wrong, according... read more →
  • October 20, 2020
  • David Pilcher
  • 4 Comments
  • Marketing, USPS

COVID’s Impact on the Media in 10 Charts

At What’s New in Publishing, they’ve been following COVID’s impact on our industry closely, seeing both the downsides and the positives as publishers adjust to this new reality. Now, they’ve... read more →
  • October 12, 2020
  • David Pilcher
  • No Comments
  • Marketing

5 Simple Ways to Boost Your Marketing MOJO Right Now

When the world tilted this spring, a lot of stuff got knocked around. The way we do business, educate our children, stay connected with family, even shop for groceries was... read more →
  • October 8, 2020
  • David Pilcher
  • No Comments
  • Marketing, USPS

The Generational Impact of COVID-19 on Media Habits

There’s no question that media consumption is up while most of the country shelters in place. Global Survey Index set out to discover where all this consumption is taking place,... read more →
  • April 29, 2020
  • David Pilcher
  • No Comments
  • Marketing

The Immediate Trust Impact of Print Marketing and Ads

I write quite a bit about the trust bump of printed magazines, how appearing in print – whether in ads or editorial content –... read more →
  • April 16, 2020
  • David Pilcher
  • 4 Comments
  • Advertising, Marketing, Print

Direct Mail during the Quarantine

Amid the widespread slowdowns across the economic spectrum, there’s a potential bright spot in our industry that bears mentioning. “While all corners of the print industry have already been impacted... read more →
  • April 2, 2020
  • David Pilcher
  • 8 Comments
  • Advertising, Marketing, Print

Kudos to Tanner + West for a Dose of Inspiration Today

Life is upended, and it’s taken businesses large and small with it. No doubt the way your business operates has changed in many ways. Marketing agency Tanner + West knows... read more →
  • March 26, 2020
  • David Pilcher
  • No Comments
  • Marketing
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Recent Posts

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