Amazon Tripped Over their Boxes with their 2020 Toy Catalog
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It began as a wonder to behold … online behemoth Amazon stood the marketing world on its head when they launched their first toy catalog in 2018, the same year other digital-first retailers like Wayfair launched catalogs in print.  There’s...
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Don’t Publishers Need to Be Where the Customers Are?
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Leave it to BoSacks to cut down to the heart of any issue in publishing. This time, he looks at the current ebb and flow of magazine media and asks publishers point-blank … shouldn’t they be where their audiences are?...
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Direct Mail for the Holidays in Three … Two … One
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Mail volume is down overall … so direct mail is really not so important anymore, right? Seems quite a few businesses believe that, but they couldn’t be more wrong, according to Al DiCroce in TribLive. “While it’s true the volume...
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COVID’s Impact on the Media in 10 Charts
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At What’s New in Publishing, they’ve been following COVID’s impact on our industry closely, seeing both the downsides and the positives as publishers adjust to this new reality. Now, they’ve released The Publisher’s Guide to Navigating COVID-19, designed to “bring...
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5 Ways to Elevate Your Marketing Strategy
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Direct mail is a great way to reach out and re-engage with your audience.“By building upon the loyalty and trust you’ve already established, your brand stands to be better prepared to face whatever the future holds and better equipped to...
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The Generational Impact of COVID-19 on Media Habits
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There’s no question that media consumption is up while most of the country shelters in place. Global Survey Index set out to discover where all this consumption is taking place, so they interviewed 4,000 internet users in the US and...
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Build Brand Trust with Print Marketing and Advertising
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CRAFTY DOGMA/FLICKR I write quite a bit about the trust bump of printed magazines, how appearing in print – whether in ads or editorial content – can elevate your brand’s trust quotient across channels. Around here we know it to...
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Direct Mail during the Quarantine
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Amid the widespread slowdowns across the economic spectrum, there’s a potential bright spot in our industry that bears mentioning. “While all corners of the print industry have already been impacted by Covid-19, some sectors have seen less of a downturn...
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Kudos to Tanner + West for a Dose of Inspiration Today
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Life is upended, and it’s taken businesses large and small with it. No doubt the way your business operates has changed in many ways. Marketing agency Tanner + West knows this first hand and posted some solid ideas in this...
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Marketing Messages in the Time of COVID-19
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A fascinating thing is happening in my inbox. I’ve been deluged by emails from brands offering their take on the pandemic and what their company is doing about it. Some of this is quite useful … I’m happy to know...
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