Mail volume is down overall … so direct mail is really not so important anymore, right? Seems quite a few businesses believe that, but they couldn’t be more wrong, according... read more →
At What’s New in Publishing, they’ve been following COVID’s impact on our industry closely, seeing both the downsides and the positives as publishers adjust to this new reality. Now, they’ve... read more →
When the world tilted this spring, a lot of stuff got knocked around. The way we do business, educate our children, stay connected with family, even shop for groceries was... read more →
There’s no question that media consumption is up while most of the country shelters in place. Global Survey Index set out to discover where all this consumption is taking place,... read more →
I write quite a bit about the trust bump of printed magazines, how appearing in print – whether in ads or editorial content –... read more →
Amid the widespread slowdowns across the economic spectrum, there’s a potential bright spot in our industry that bears mentioning. “While all corners of the print industry have already been impacted... read more →
Life is upended, and it’s taken businesses large and small with it. No doubt the way your business operates has changed in many ways. Marketing agency Tanner + West knows... read more →
A fascinating thing is happening in my inbox. I’ve been deluged by emails from brands offering their take on the pandemic and what their company is doing about it. Some... read more →
As reporting and budget cycles move to shorter cycles, long-term strategic brand building is often overlooked for the immediate gratification of short-term eyeballs. And according to some industry experts, this... read more →
Thanks to social and behavioral researchers, we know a lot about Generation Z (aka Gen Z, iGen or Centennials.). Born between 1995 and 2015, this is the first generation to... read more →