Well, add Coca-Cola to the list of brands that have hit pause on their social media advertising. According to Karlene Lukovitz in MediaPost, the beverage brand halted all social media... read more →
For the first half of 2020, Disney was Facebook’s biggest spender, according to Suzanne Vranica in the Wall Street Journal. Now, they’ve quietly and dramatically slashed their spending on social... read more →
Is Apple about to ruin everything for the digital ad agency? Judging by the collective gasp from agencies and marketers during Apple’s recent WWDC2020 Keynote event, something big just happened.... read more →
It’s 2020, and brand messaging matters more now than perhaps at any time in our recent history. And this is fueling a resurgence in long-form print advertising, according to Larry... read more →
As tempting as it may be to “sit this one out,” it’s important that brands remain visible and vocal during these challenging times. “Going dark during this time really raises... read more →
It could be worse... That’s what industry analysts are saying about out the expected decline in ad revenue due to the pandemic. “GroupM, a unit of WPP PLC, expects ad... read more →
I missed eating out. So much so, that the very first weekend we were allowed to “dine-in” again in Ohio, my wife and I enjoyed a great meal at one... read more →
It’s a rewatch for the ages … Mad Men, the wildly popular Netflix series, was first aired in 2011. Almost from the start, it was hailed as highly original TV,... read more →
If you’ve followed our posts at all, you’ve likely seen me write about the need for publishers to help their ad partners understand the true value of print magazine ads.... read more →
Abby Carvossa is just like us. As Group Managing Director for Bauer Media Advertising, she no doubt has a “big” job. Yet in her interview with Magnetic Media, Abby makes... read more →