Many business categories have been changed forever by COVID-19. Some have been accelerated into the future; e-commerce, streaming and video games ... all things that can be done from home.... read more →
There’s a good trend afoot in our industry, as publishers pivot to a more consultative relationship with their advertisers. The Atlantic is the latest to announce plans to create deeper,... read more →
Apple’s much-talked-about iOS 14 was supposed to include a major advancement for user privacy… and it was poised to have a massive impact on the digital ad industry. “When iOS... read more →
Well, this is a bit of a surprise. Apple’s IOS14 was poised to torpedo the digital ad machine with its anticipated privacy feature that would require developers to get user... read more →
This year’s back-to-school retail season is understandably… a mess. While some categories (like home computers and home office gear) are up, the typical back-to-school rush for new clothes and sneakers... read more →
Well, add Coca-Cola to the list of brands that have hit pause on their social media advertising. According to Karlene Lukovitz in MediaPost, the beverage brand halted all social media... read more →
For the first half of 2020, Disney was Facebook’s biggest spender, according to Suzanne Vranica in the Wall Street Journal. Now, they’ve quietly and dramatically slashed their spending on social... read more →
Is Apple about to ruin everything for the digital ad agency? Judging by the collective gasp from agencies and marketers during Apple’s recent WWDC2020 Keynote event, something big just happened.... read more →
It’s 2020, and brand messaging matters more now than perhaps at any time in our recent history. And this is fueling a resurgence in long-form print advertising, according to Larry... read more →
As tempting as it may be to “sit this one out,” it’s important that brands remain visible and vocal during these challenging times. “Going dark during this time really raises... read more →