Rand Fishkin is a familiar name to anyone who follows SEO and the power of original content. Fishkin rose to prominence in content circles as the head of SEO firm... read more →
What’s scarcer than toilet paper in a mobbed Costco during a lockdown? Logic … or at least it seems that way when you consider the current thinking around ad fraud.... read more →
Seems Lois Lane and BoSacks have something in common. Both are convinced that no matter how dark it may seem at the moment, the light will return, and those who... read more →
No huge surprise here — the ad market industry will feel long-term effects of the pandemic, according to Rob Williams writing in Publishing Insider. “The researcher predicts global ad spending... read more →
The advertising industry had a massive influx of cash these last few months thanks to politicians. No, it wasn’t an industry bailout, but an estimated $12-14 billion in campaign spending.... read more →
Jeremy Sinclair has been a fixture in the UK ad industry since 1970, when he joined Saatchi & Saatchi the year the iconic firm was founded. Over his 50 years... read more →
The year that never ends has been relentless. In the highly competitive ad game in particular, things have been tougher than usual for the industry’s younger generation. So it’s absolutely... read more →
It’s been three years since Apple launched Safari’s Intelligent Tracking Prevention (ITP) feature, slamming down the lid on the digital cookie jar. "In 2017, Apple released Intelligent Tracking Prevention (ITP)... read more →
In case you were thinking ad revenues might come roaring back any time soon, it’s time for a bit of a reality check. “While free money is being given away... read more →
Is it too soon to consider messaging and assurances outside of COVID? Elliott Millard, head of strategic planning at Wavemaker doesn't think so. "We live in a marketing world where... read more →