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Freeport Press Freeport Press
  • Home
  • Company
    • About Us
    • We Know Magazines
    • We Know Catalogs
    • Blog
    • Newsletter
    • Contact Us
  • Client Log-In
    • Kodak INSITE Portal
    • Multi Data Upload
    • ePRO 2.0 Access
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Rand Fishkin Call Out the Rot in Digital Ad Land

Rand Fishkin is a familiar name to anyone who follows SEO and the power of original content. Fishkin rose to prominence in content circles as the head of SEO firm... read more →
  • January 27, 2021
  • David Pilcher
  • No Comments
  • Advertising, Digital

AdProf Founder on the Broken Ad Ecosystem

For the digital ad industry, 2020 was a watershed year full of confusion and uncertainty.  Advertisers and publishers alike pondered life after cookies, while the federal government opened a can... read more →
  • January 14, 2021
  • David Pilcher
  • No Comments
  • Advertising, Digital

Welcome to Digital Ad Payola, 2021 Style

What’s scarcer than toilet paper in a mobbed Costco during a lockdown? Logic … or at least it seems that way when you consider the current thinking around ad fraud.... read more →
  • January 13, 2021
  • David Pilcher
  • No Comments
  • Advertising, Digital

BoSacks’ Annual New Year’s Message Resonates with Hope and Light

Seems Lois Lane and BoSacks have something in common. Both are convinced that no matter how dark it may seem at the moment, the light will return, and those who... read more →
  • December 31, 2020
  • David Pilcher
  • No Comments
  • Advertising, Editorial, Magazine, Newsstand, Publisher, publishing

Travel and Tourism Ad Market Expected to Rebound More Quickly than Most

No huge surprise here — the ad market industry will feel long-term effects of the pandemic, according to Rob Williams writing in Publishing Insider. “The researcher predicts global ad spending... read more →
  • December 15, 2020
  • David Pilcher
  • No Comments
  • Advertising, Digital, Print

And Now, a Word about the Other Pandemic … Online Ad Fraud is Bonkers

In the midst of <<all this>>, it might be easy to overlook the other pandemic escalating right under our noses. According to a new white paper from AdAge and Spider... read more →
  • December 9, 2020
  • David Pilcher
  • 2 Comments
  • Advertising, Digital

Politicians Helped Soften the Blow for Ad Industry

The advertising industry had a massive influx of cash these last few months thanks to politicians. No, it wasn’t an industry bailout, but an estimated $12-14 billion in campaign spending.... read more →
  • December 8, 2020
  • David Pilcher
  • No Comments
  • Advertising

When Times Get Tough, the Tough Get Advertising

Jeremy Sinclair has been a fixture in the UK ad industry since 1970, when he joined Saatchi & Saatchi the year the iconic... read more →
  • December 1, 2020
  • David Pilcher
  • No Comments
  • Advertising

Staying Flexible will be Key to Publishing in 2021

Flexibility. That’s what Lucinda Southern in AdWeek believes is the key to media company stability as they look ahead to ad predictions for 2021. “While a number of digital publishers... read more →
  • November 25, 2020
  • David Pilcher
  • No Comments
  • Advertising

Hope, Not Drama, from Ad Industry’s Rising Stars

The year that never ends has been relentless. In the highly competitive ad game in particular, things have been tougher than usual for the industry’s younger generation. So it’s absolutely... read more →
  • November 11, 2020
  • David Pilcher
  • No Comments
  • Advertising, Magazine
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