August 2019 - Freeport Press

Lets Fly to the Moon with Two Fantastic Free Fonts

30 August 201930 August 2019|design

Looking for something unique? We are happy to present two unusual and graphically pleasing fonts this week. First up is Milea, a handwritten brush font, done in script with natural dry brush strokes. It’s perfect for everything from book covers...

Hey Uniqlo, We See You Out There with your Print Magazine

29 August 201929 August 2019|Magazine, Print

Well hello, Roger. Federer, that is. The tennis star graces the pages of the new print magazine from fashion retailer Uniqlo, scheduled to drop in stores in September. And he looks mighty comfortable doing so, in his role as the...

What 10 Years of Neuroscience Tells Us about Our Brains on Print

28 August 201928 August 2019|Advertising, Digital, Print

It’s been 10 years since Millward Brown published the groundbreaking report “Using Neuroscience to Understand the Role of Direct Marketing.” At the time it drew a lot of attention. Many marketers, committed and dug in to being part of the...

The Counterfeit Culture inside Amazon’s Bookstore

27 August 201910 November 2021|Print

Ever wonder how there can be so many sources and editions for the books you want to buy? Sure, there is any number of used booksellers out there. But what about brand, spanking new copies? According to Porter Anderson in...

What the Personality Cult of Niche Publications Can Teach Mass Market Brands

26 August 201926 August 2019|Magazine, publishing

As the age of mass-market gives way to special interest everything, big-name publishers are learning some potentially game-changing lessons from the niche side. At the heart of the lesson is this simple truth: no matter the size of your audience,...

Blurred Lines and Innovation …. The Heart of Print’s New Reality

26 August 201926 August 2019|Digital, Magazine, Print

To thine own audience be true. That’s been our mantra since the early days of the digital disruption. We joined industry voices in encouraging publishers and media brand to think “audience-first,” rather than blindly following the digital trend. This measured,...

Unspoiled, Fresh and Cool … This Week’s Free Font is Pristine

23 August 201923 August 2019|design

Pristine. The name (almost) says it all for this week’s free font. This premium script font by Graphic Pear’s G. Senzana has a cool, slightly rough and modern handwritten style that’s perfect for signs, logos, posters and video graphics. Download...

Print, Connect, Engage – the Rise of Branded Magazines

22 August 201922 August 2019|Advertising, Marketing, Print

In the early days of the web, content was how people found their audience and dominated their niche. For Content Marketing Institute’s Joe Pulizzi, he sees echoes of this in today’s branded print magazines. “It’s almost like the early days...

30,000 Words, One Contributor, One Incredible Magazine

20 August 201920 August 2019|Magazine, Print

30,000 words. Every six weeks. From one contributor. That’s the workflow behind Strong Words, an 80-page book magazine about books. “Just over a year ago Ed Needham, former managing editor of Rolling Stone and editor of Maxim and FHM, launched...

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