As we move into the beginning of this new year, one thing has certainly changed. The usually confident experts, none of whom predicted the year we just had, are a little more circumspect, adding a few more caveats. Still, trends...
Photo by Nicholas Prakas Yes, knowing your audience is the key to creating a magazine that stays relevant, even loved. But what about when your magazine audience is around 90 million, from all walks of life? At People Magazine, the...
The global lockdowns may have provided some slight, if temporary, respite from climate damage, yet the issue remains … as a matter of scientific inquiry wrapped around a looming cultural and humanitarian crisis. Now, important new voices are becoming louder,...
If you follow my writing with any regularity, you know I’m a huge proponent of the audience-first ideal in publishing. Your audience is everything, and that point has been hammered home this past year. Publishers who get it — and...
Innovation — in fast motion — has been the buzzword for a lot of publishers the past year, as business models shifted to accommodate the realities of a global shutdown. Yet one new publication in San Antonio is finding success...
Earlier today I wrote about Live from Southside Magazine, a local San Antonio publication that is thriving on a tried-and-true business model — local ad revenue. Apparently, I’m not the only one who believes local and regional magazines have a...
While advertising revenue took a big hit last year (wow, it’s nice to say “last year” when we talk about 2020, isn’t it?), there was at least one notable exception. “In a year when we have come to expect the...
