As we move into the beginning of this new year, one thing has certainly changed. The usually confident experts, none of whom predicted the year we just had, are a... read more →
Yes, knowing your audience is the key to creating a magazine that stays relevant, even loved. But what about when your magazine... read more →
The global lockdowns may have provided some slight, if temporary, respite from climate damage, yet the issue remains … as a matter of scientific inquiry wrapped around a looming cultural... read more →
If you follow my writing with any regularity, you know I’m a huge proponent of the audience-first ideal in publishing. Your audience is everything, and that point has been hammered... read more →
Innovation — in fast motion — has been the buzzword for a lot of publishers the past year, as business models shifted to accommodate the realities of a global shutdown.... read more →
Earlier today I wrote about Live from Southside Magazine, a local San Antonio publication that is thriving on a tried-and-true business model — local ad revenue. Apparently, I’m not the... read more →
While advertising revenue took a big hit last year (wow, it’s nice to say “last year” when we talk about 2020, isn’t it?), there was at least one notable exception.... read more →
It certainly wasn’t the best year for the magazine industry, with ad budgets dropping and logistical nightmares around every corner. Even so,... read more →
Seems Lois Lane and BoSacks have something in common. Both are convinced that no matter how dark it may seem at the moment, the light will return, and those who... read more →
It’s official. Debi Chirichella, who was serving as acting president of Hearst Magazines, was recently appointed President. And she wants to make one thing perfectly clear: Print remains the backbone... read more →