May 2018 - Freeport Press

Publishing is “Booming” on the East End Magazine Scene

31 May 201831 May 2018|Magazine, Print

Booming. That’s how Keith J. Kelly from the NY Post describes the current publishing scene in the Hampton East End market. Kelly gives a thorough rundown of recent editing shakeups (you’ll need a flowchart to keep track) and provides a...

21st Century Travel Content Performs Beautifully in Print

30 May 201809 November 2021|Magazine, Print

There’s no question that technology has dramatically changed the travel industry. It wasn’t all that long ago that you’d call a travel agent when it was time to book a vacation, and they’d send you off with loads of travel...

Media Buyers are Failing Brands Due to This One Bias

29 May 201829 May 2018|Magazine, Print

The last few weeks we’ve talked a lot about the importance of true engagement in advertising, and how the quest for eyeballs has been distracting many brands from the real point of their campaigns. Now, new research from Ebiquity and...

The Surprising Stats Behind the Decline in Print Ads this Year

29 May 201829 May 2018|Advertising, Digital, Print

Samir “Mr. Magazine” Husni has a way of getting down to the root of things; it’s one of the reasons we are such big fans of Husni’s blog here at Freeport Press. As an example, he recently took 16 of...

Bold Meets Quirky in This Week’s Free Fonts

25 May 201809 November 2021|design

This week we bring you two distinct fonts, each beautifully adapted to a specific purpose.First up is Chivo by designer Hecto Gatti of Omnibus-Type in Buenos Aires. A grotesque-style typeface with four different weights, it’s ideal when you want one...

Let’s Give GQ a Hand for this One

25 May 201825 May 2018|design, Magazine, Print

Seriously, this is the best thing I’ve seen all month. The new GQ cover features three A-list female comics in various states of ... disarray. “To front its comedy-themed issue, the men's monthly lured Kate McKinnon, Issa Rae and Sarah...

How Consumers View Advertising – The 2017 Survey

22 May 201822 May 2018|Advertising

Ten thousand. That’s the estimated number of ads that the average consumer sees every day. And it’s not slowing down, as new channels and new technology means the volume of advertising is going nowhere but up. With all that noise,...

Eyeballs are Not What You’re Looking For

21 May 201809 November 2021|Magazine, Print

Unlike in the digital ad arena, magazines are not selling eyeballs to their ad partners. For the past several years, this was viewed as a “problem,” as media brands pumped massive resources into their digital content work to gain traction...

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