January 2019 - Freeport Press

Condé Nast to Put All Their Titles Behind Paywalls by End of This Year

30 January 201910 November 2021|content, Digital, Magazine, publishing

Three years ago, it was evident that Condé Nast was somehow defying the so-called digital erosion. At the time, Nicholas Coleridge said his company’s sales had held up well, and the feared “demise” of the print magazine hadn’t materialized. “Ninety percent...

Is the USPS About to Penalize Efficient Mailers?

29 January 201929 January 2019|USPS

“Move more of your mailings to High Density Flats; you’ll save money and so will we,” said the Post Office. “Done,” said many of us in the magazine and catalog industry, taking advantage of better rates for our customers, and...

Native Ads Nosedive while Custom Content Soars

28 January 201909 November 2021|Advertising

If you’ve been a long-time reader of our blog, you already know we are not huge fans of native advertising. And when the fake news uproar started, it became obvious that there really wasn’t much difference between the two. “I...

Grit, Grunge, Love and Fonts

25 January 201925 January 2019|design

Okay, we may be pushing the season here, but it’s close enough to Valentine’s Day to unleash two heart-felt fonts for Free Font Friday. The first is Mindfully, a signature font created by Sinikka Li. This gorgeous font has an...

Redesigned GOLF Magazine Flies Straight up the Fairway

25 January 201925 January 2019|design, Magazine, Print

It’s fresh. It’s bold. It’s loaded with technical info and rock star-style imagery. It’s the newly redone GOLF magazine, and its launch is causing a buzz in the world of sports magazines. “With this issue we set a new standard...

To There and Back Again – the New Life of Thomas Cook’s Excursionist

23 January 201923 January 2019|Magazine, Print

The name Thomas Cook is iconic in the European travel industry. The brand’s 3,000 retail travel shops draw some 40 million consumers into their stores each year, most of them looking for information about their next big travel adventure. In...

Folio:’s 3 Big Predictions for Magazine Media in 2019

22 January 201922 January 2019|Magazine

There are three essential mantras to keep in mind as we sally forth into 2019, according to Casey Welton in Folio:. Welton doesn’t see any industry-wide destabilization looming this year, although he’s quick to note “that doesn’t mean there won’t...

The Million Dollar Question for Marketers

21 January 201909 November 2021|Magazine, Print

If advertising in magazines is still proven to be more effective than other media, provides a brand safe environment with trusted, credible, fact-checked content and reaches larger audiences than even television, why aren’t marketers reflecting that in their media mixes?...

It’s the Age of Experience, and Your Customers Want What they Want

21 January 201910 November 2021|content, Digital, Magazine, Print

Last year we talked a lot about the synergy between print and digital; in fact they’ve been called the new marketing power couple. Marketers have learned the hard way that “easy” is not a good measuring stick for effective marketing, and the digital-only...

Embracing the Handcrafted Movement with This Week’s Free Fonts

18 January 201918 January 2019|design

Hand crafted is having more than a “moment.” It’s truly become a brand style for companies that seek to reflect the zeitgeist of our times. This week we bring you two fonts, quite different from each other, that bring a...

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