October 2014 - Freeport Press

For the Font Geeks: The 100 Best Free Fonts

31 October 201431 October 2014|design

[responsive][/responsive]Who doesn’t love free stuff? And what designer doesn’t love to browse through new fonts? Well, it’s Friday, and time to relax a bit. Unleash your inner font geek and dive into this article from the Creative Blog on the...

Hyperbole and Hysteria in the Magazine Industry

31 October 201431 October 2014|Magazine, Print

[responsive][/responsive]I was reading my print copy of FOLIO: a few weeks back, diving into an article on their 2014 City and Regional Magazine Survey. (Yes, I was reading the article in PRINT…days before it was available online.) The subhead of...

Reader’s Digest Unveils Its New Look

30 October 201430 October 2014|design, Magazine, Print

[responsive][/responsive]Launched almost 100 years ago in 1922, Reader’s Digest is arguably one of the most successful magazines on the planet. And it’s undergone a facelift recently, with the new October cover unveiling a bold new look. As Casey Welton notes...

Digital Degrades: Why Libraries Will Never Abandon Print

30 October 201430 October 2014|Print

[responsive][/responsive]Kansas City Journal business reporter Brianne Pfannenstiel is a self-described product of the digital age. “I've been conditioned to believe that anything worth saving is worth saving to an external hard drive,” Pfannenstiel writes in her article “Paperless patents?” She...

A Fresh Look at Lead Generation

29 October 201429 October 2014|Print, USPS

[responsive][/responsive]Lead generation – it’s behind most of what we do in B2B marketing, and it’s crucial for keeping the sales funnel full. If you aren’t getting the results you need, it might be time to take a fresh approach to...

The eBook Myth and the College Student

29 October 201429 October 2014|Print

[responsive][/responsive]You might think that college students would adore e-books as a replacement for their big, bulky and weighty textbooks. You might also think that the cost-savings alone would drive more students to the digital versions of those texts. On both...

7 Things You Can Learn from an Ikea Catalog

28 October 201428 October 2014|Catalog, design

Maybe it’s just a home goods catalog. But perhaps it’s much, more more than that. In her article in YouTheDesigner, self-proclaimed design slave and font geek Claire Jariss Manlapas waxes poetic about the 7 lessons designers can learn from an...

Print Magazines Preferred Over Digital By Content Marketers

28 October 201428 October 2014|Magazine, Print

[responsive][/responsive] “I like print,” says Yvonne Lyons of Right Source. “I think it’s alive and well. There—I said it.” Lyons is not, as you might expect, a print industry insider or publishing professional. In fact, Lyons works for a digital...

The Pros and Cons of Package Free Markets

27 October 201427 October 2014|Print

[responsive][/responsive] A new supermarket called Original Unverpackt (tr: Originally Unpacked) recently opened in Berlin after raising more than 100,000 euros via crowd funding. The concept is based on selling foods without packages – consumers bring their own containers and buy...

A Fresh, Sane Look at the Print Vs. Digital Debate

27 October 201427 October 2014|Digital, Magazine, Print

[responsive][/responsive]SPH Magazines in Singapore has a revamped business model, and they aren’t shy about going public with the reasoning behind it. “Clearly the old publishing model no longer works,” writes SPH’s Gloria Arlini in INMA’s Keynote Blog. “Magazines cannot survive...

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