Paywall Archives - Freeport Press

Cosmo, Paywalls, and Chicken Nugget Math

13 August 202013 August 2020|Digital, Magazine, Print

“ … a mere fraction of your chicken nugget budget.” That’s how Cosmopolitan recently positioned their new Cosmo Unlocked subscription service to readers, according to Kathryn Hopkins in WWD. "For $20 a year, they get the web site, print magazine...

Ads, Paywalls or FreeWall – What Makes Sense for Media Brands?

17 July 201917 July 2019|Advertising, content, Digital

Engage with this one ad, and we’ll let you view the rest of the article ad-free. That’s the crux of “freewall” technology, a middle ground between intrusive online ads and a content paywall. Some big names in media and publishing...

More Publishers Wake Up to Paid Content Strategies

14 March 201914 March 2019|content, Publisher

“We’ve made a huge mistake.” That’s the general sentiment among publishers discussing the current state of the magazine industry at Digiday’s Publishing Summit Europe earlier this month. According to Lucinda Southern of Digiday, 150 publishers gathered to talk reader revenue...

Condé Nast to Put All Their Titles Behind Paywalls by End of This Year

30 January 201910 November 2021|content, Digital, Magazine, publishing

Three years ago, it was evident that Condé Nast was somehow defying the so-called digital erosion. At the time, Nicholas Coleridge said his company’s sales had held up well, and the feared “demise” of the print magazine hadn’t materialized. “Ninety percent...

Converting Free Readers into Paying Customers – The Hope of Paid Content

14 August 201810 November 2021|content, News

According to publishing consultant Peter Houston of Flipping Pages Media, by now we should all pretty much agree that paid content is the future of the news media. There’s a caveat, however.“Recognizing the strategic advantage of re-establishing a reader revenue...

A Reality Check for Online Subscription-focused Publishers

28 February 201828 February 2018|Publisher, publishing

There’s been a lot of talk this year about paid digital content as a viable revenue stream for news media. We certainly see evidence of the publishers that are getting paid content right. The shift away from ad-supported content to...

Will Time Inc.’s Paywalls Drive Readers Toward Print?

04 June 201504 June 2015|content, Digital, Magazine, Print, Website

Earlier this week we talked about paywall strategies and what’s really behind them. In that article we mentioned that Time Inc. is planning to roll much of their content behind paywalls this summer. “Time Inc. is no longer willing to...

A Deeper Look at Paywall Strategies

03 June 201503 June 2015|Magazine, Website

Selling a product these days provides much more than simply the revenue from that product. When done properly, it provides invaluable information about the purchaser, data that is often worth far more than the cost of admission. “Publishers launch paywalls...

Could Paywalls Work for Niche Magazines?

24 September 201424 September 2014|Magazine

[responsive][/responsive]Der Spiegel, among the largest weekly news magazines in Europe, has a problem. “Der Spiegel, which has been published since 1947 and is known for its in-depth coverage of political and other issues, was the first to introduce [free online...

Quick Links