Is This the Beginning of the End of the App Age?
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“There’s an app for that.” Millions and millions of them apparently.  It was the mantra for a while, as brands across all industries invested heavily to create apps for their users. But according to Lance Ng writing in Medium, we’re...
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Why Success Eludes The Magazine App 
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The digital newsstands are all but dead and yet publishers are still building new magazine apps. It doesn’t make sense. According to Bloomberg Media’s global head of digital, “apps are the new magazines.” Not so fast, say Esther Kezia Harding...
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The Cheese is Gone in the App Marketplace
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Customers love apps. Brands make apps. Match made in marketing heaven, right? Not so fast, according to Steve Newcomb in Advertising Age. He cautions that brand apps can be great, but for many, many brands they just aren’t worth the...
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Pokémon What Now?
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As we search for business lessons in the game’s wild success, it’s natural to ask: What’s the takeaway for publishers? Or are we wasting our breath? In the wake of Pokémon Go’s rampant, pandemic success, industry bloggers of every stripe...
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Shoppability – The Next Big Magazine Metric
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The BPA is rolling out a new way to measure audience engagement and affinity, and it could be exactly what luxury print publishers are looking for. Earlier this month we wrote about the idea of “shoppability” in the magazine industry...
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Why Apple is Leaving the Ad Business
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Why muddy yourself in the digital ad business when you don’t have to? Apple’s move makes sense…for now anyway. Did the Internet just get one step closer to an ad-free experience? Apple, often thought to be the most conscientious of...
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Money Matters: Where Publishers See it Coming and Going This Year
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Publishing industry executives share their thoughts on where they’ll invest this year, and where they expect to see gains. At the end of last year, the folks at Publishing Executive surveyed their readership to see where they plan to invest,...
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Rocky Start for Apple News App
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For the 100+ publishers that signed up for the program, the data coming back has a sour taste. “Since it launched last September, Apple Inc.’s News app has attracted more than 100 publishing partners world-wide hoping to capitalize on the...
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The Ironic Beauty of the Moment App
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The smartphone can get in the way of living a meaningful life. Finally help has arrived in, of all things, a smartphone app. What if a tiny voice over your shoulder could tell you when it’s time to put down...
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More Publishers Sign On to Apple News
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Plenty of publishers seem willing to gamble on the app-based news feed concept. What do you do if you’re a news publisher and your ads are at risk of being blocked on a massive scale? You do what several dozen...
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