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Freeport Press Freeport Press
  • Home
  • Company
    • About Us
    • We Know Magazines
    • We Know Catalogs
    • Blog
    • Newsletter
    • Contact Us
  • Client Log-In
    • Kodak INSITE Portal
    • Multi Data Upload
    • ePRO 2.0 Access
  • Hiring
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Is This the Beginning of the End of the App Age?

“There’s an app for that.” Millions and millions of them apparently.  It was the mantra for a while, as brands across all industries invested heavily to create apps for their... read more →
  • November 7, 2018
  • David Pilcher
  • No Comments
  • Apps

Why Success Eludes The Magazine App 

The digital newsstands are all but dead and yet publishers are still building new magazine apps. It doesn’t make sense. According to Bloomberg Media’s global head of digital, “apps are... read more →
  • December 21, 2016
  • David Pilcher
  • No Comments
  • Apps, Magazine

The Cheese is Gone in the App Marketplace

Customers love apps. Brands make apps. Match made in marketing heaven, right? Not so fast, according to Steve Newcomb in Advertising Age. He cautions that brand apps can be great,... read more →
  • November 30, 2016
  • David Pilcher
  • No Comments
  • Apps

Pokémon What Now?

As we search for business lessons in the game’s wild success, it’s natural to ask: What’s the takeaway for publishers? Or are we wasting our breath? In the wake of... read more →
  • July 25, 2016
  • David Pilcher
  • No Comments
  • Apps, content

Shoppability – The Next Big Magazine Metric

The BPA is rolling out a new way to measure audience engagement and affinity, and it could be exactly what luxury print publishers are looking for. Earlier this month we... read more →
  • March 1, 2016
  • David Pilcher
  • No Comments
  • Advertising, Apps, Catalog, Magazine, Print

Why Apple is Leaving the Ad Business

Why muddy yourself in the digital ad business when you don’t have to? Apple’s move makes sense…for now anyway. Did the Internet just get one step closer to an ad-free... read more →
  • February 9, 2016
  • David Pilcher
  • No Comments
  • Advertising, Apps, Digital

Money Matters: Where Publishers See it Coming and Going This Year

Publishing industry executives share their thoughts on where they’ll invest this year, and where they expect to see gains. At the end of last year, the folks at Publishing Executive... read more →
  • January 28, 2016
  • David Pilcher
  • No Comments
  • Advertising, Apps, Digital, Magazine, Print, publishing

Rocky Start for Apple News App

For the 100+ publishers that signed up for the program, the data coming back has a sour taste. “Since it launched last September, Apple Inc.’s News app has attracted more... read more →
  • January 20, 2016
  • David Pilcher
  • No Comments
  • Apps

The Ironic Beauty of the Moment App

The smartphone can get in the way of living a meaningful life. Finally help has arrived in, of all things, a smartphone app. What if a tiny voice over your... read more →
  • January 7, 2016
  • David Pilcher
  • No Comments
  • Apps

More Publishers Sign On to Apple News

Plenty of publishers seem willing to gamble on the app-based news feed concept. What do you do if you’re a news publisher and your ads are at risk of being... read more →
  • September 11, 2015
  • David Pilcher
  • No Comments
  • Apps, News
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