“There’s an app for that.” Millions and millions of them apparently. It was the mantra for a while, as brands across all industries invested heavily to create apps for their... read more →
The digital newsstands are all but dead and yet publishers are still building new magazine apps. It doesn’t make sense. According to Bloomberg Media’s global head of digital, “apps are... read more →
Customers love apps. Brands make apps. Match made in marketing heaven, right? Not so fast, according to Steve Newcomb in Advertising Age. He cautions that brand apps can be great,... read more →
As we search for business lessons in the game’s wild success, it’s natural to ask: What’s the takeaway for publishers? Or are we wasting our breath? In the wake of... read more →
The BPA is rolling out a new way to measure audience engagement and affinity, and it could be exactly what luxury print publishers are looking for. Earlier this month we... read more →
Why muddy yourself in the digital ad business when you don’t have to? Apple’s move makes sense…for now anyway. Did the Internet just get one step closer to an ad-free... read more →
Publishing industry executives share their thoughts on where they’ll invest this year, and where they expect to see gains. At the end of last year, the folks at Publishing Executive... read more →
For the 100+ publishers that signed up for the program, the data coming back has a sour taste. “Since it launched last September, Apple Inc.’s News app has attracted more... read more →
The smartphone can get in the way of living a meaningful life. Finally help has arrived in, of all things, a smartphone app. What if a tiny voice over your... read more →
Plenty of publishers seem willing to gamble on the app-based news feed concept. What do you do if you’re a news publisher and your ads are at risk of being... read more →