Apps Archives - Freeport Press

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Is This the Beginning of the End of the App Age?

07 November 201807 November 2018|Apps

“There’s an app for that.” Millions and millions of them apparently. It was the mantra for a while, as brands across all industries invested heavily to create apps for their users. But according to Lance Ng writing in Medium, we’re...

Why Success Eludes The Magazine App

21 December 201621 December 2016|Apps, Magazine

The digital newsstands are all but dead and yet publishers are still building new magazine apps. It doesn’t make sense. According to Bloomberg Media’s global head of digital, “apps are the new magazines.” Not so fast, say Esther Kezia Harding...

The Cheese is Gone in the App Marketplace

30 November 201630 November 2016|Apps

Customers love apps. Brands make apps. Match made in marketing heaven, right? Not so fast, according to Steve Newcomb in Advertising Age. He cautions that brand apps can be great, but for many, many brands they just aren’t worth the...

Pokémon What Now?

25 July 201625 July 2016|Apps, content

As we search for business lessons in the game’s wild success, it’s natural to ask: What’s the takeaway for publishers? Or are we wasting our breath? In the wake of Pokémon Go’s rampant, pandemic success, industry bloggers of every stripe...

Shoppability – The Next Big Magazine Metric

01 March 201601 March 2016|Advertising, Apps, Catalog, Magazine, Print

The BPA is rolling out a new way to measure audience engagement and affinity, and it could be exactly what luxury print publishers are looking for. Earlier this month we wrote about the idea of “shoppability” in the magazine industry...

Why Apple is Leaving the Ad Business

09 February 201609 February 2016|Advertising, Apps, Digital

Why muddy yourself in the digital ad business when you don’t have to? Apple’s move makes sense…for now anyway. Did the Internet just get one step closer to an ad-free experience? Apple, often thought to be the most conscientious of...

Money Matters: Where Publishers See it Coming and Going This Year

28 January 201628 January 2016|Advertising, Apps, Digital, Magazine, Print, publishing

Publishing industry executives share their thoughts on where they’ll invest this year, and where they expect to see gains. At the end of last year, the folks at Publishing Executive surveyed their readership to see where they plan to invest,...

Rocky Start for Apple News App

20 January 201620 January 2016|Apps

For the 100+ publishers that signed up for the program, the data coming back has a sour taste. “Since it launched last September, Apple Inc.’s News app has attracted more than 100 publishing partners world-wide hoping to capitalize on the...

The Ironic Beauty of the Moment App

07 January 201607 January 2016|Apps

The smartphone can get in the way of living a meaningful life. Finally help has arrived in, of all things, a smartphone app. What if a tiny voice over your shoulder could tell you when it’s time to put down...

More Publishers Sign On to Apple News

11 September 201511 September 2015|Apps, News

Plenty of publishers seem willing to gamble on the app-based news feed concept. What do you do if you’re a news publisher and your ads are at risk of being blocked on a massive scale? You do what several dozen...

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