The Pandemic Power Play — Digital and Print Catalogs
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“An online catalog is a powerful package, so why is print making a comeback?”  Jim Preen writing in Brand United asks and answers this question with some key facts about consumer behavior during the UK lockdowns. “With another national lockdown...
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The Experience of the Catalog is What Makes it Work So Well
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When was the last time you truly enjoyed scrolling through page after page of search results on Amazon? Settling into your favorite chair to just explore and see what comes next? If you’re like most consumers, probably never, really. Search...
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IKEA Catalog Closure is Going to Break a Lot of Hearts … and that Matters
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Last week we learned the iconic IKEA catalog will be no more. I’m still baffled by their decision. Thanks to our current state of digital fatigue and lockdown weariness, many brands right now are reporting less competition and higher response rates for their direct mail, thanks...
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Amazon Tripped Over their Boxes with their 2020 Toy Catalog
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It began as a wonder to behold … online behemoth Amazon stood the marketing world on its head when they launched their first toy catalog in 2018, the same year other digital-first retailers like Wayfair launched catalogs in print. There’s no...
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After 70 Years, IKEA Says it’s Nixing their Catalog. What?
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Word is that IKEA is going to stop mailing its iconic catalog, shutting down their direct mail channel after 70 years. “The Ikea catalog has become one of the Swedish mega-brand’s best-known products, inspiring people around the world with images of...
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Holiday Catalogs Making a Joyful Comeback
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“Joy delivered.” That’s the tagline for this year’s shoppable Amazon Wish Book, a beautiful hybrid of traditional direct mail and digital purchase path. According to Amazon’s peek inside their 2020 holiday catalog, the Wish Book has been sent to millions...
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Rising ROI for Catalog Mailers Means Happier Holidays
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Could the creepiness of hyper-personalized digital advertising be behind the rise in effectiveness of direct mail? Or maybe it’s the longing for something tangible that makes us read, and respond to, our print mail? Either way, it’s clear that mail...
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The 40% Bump for Frances Valentine’s Lockdown Catalog
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This spring, one fashion label took a risk and launched their first-ever print catalog, even as the fashion industry (and the rest of the retail economy) was running on fumes. Were they nuts? Hardly. “This spring, the team at Frances...
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IKEA 2021 Takes a Dive into the Gaming World
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The lines between the gaming world and retail sales are blurring… in the most delightful way. IKEA, long known for their fantastically creative approach to their annual catalog, has partnered with the makers of Nintendo game Animal Crossing: New Horizons...
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Restoration Hardware and the Golden Age of Catalogs
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The year was 2001, and Restoration Hardware was hanging on by the slim wires of their high-end chandeliers.  Zoom forward to March of this year, and their stock logs the highest price it’s ever seen. According to Amanda Mull in...
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