USPS Shipping Cost FAQs
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If you’re a commercial mailer of flats and periodicals, brace yourself. Customers are facing an unexpected and steep increase in USPS mailing rates sometime this summer — even while service standards remain miserably low.The first indication that something was seriously...
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USPS 2021 Mailing Promotions Calendar
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The Postal Service is pleased to announce that the 2021 Mailing Promotions Calendar has been approved. As in prior years, promotions provide incentives and discounts to commercial mailers who use specific techniques and technologies that increase customer engagement and drive...
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Prepare Now for 2021 USPS Price Hikes
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Mailers, it’s time to adjust your budgets for 2021. According to a press release from the USPS, prices for some mail categories are set to rise on January 24, 2021. The proposed prices were filed last week with the Postal...
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5 Ways to Elevate Your Marketing Strategy
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Direct mail is a great way to reach out and re-engage with your audience.“By building upon the loyalty and trust you’ve already established, your brand stands to be better prepared to face whatever the future holds and better equipped to...
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Why Brands Need the Post Office to Function
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Your business sends out a marketing piece. Would you rather get a 9% response rate, or a 1%? It’s not a trick question; it’s an honest look at the difference in response rates between direct mail (9%) and email, paid...
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The Perils of a Pandemic Gone Postal
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“The purpose of accounting, one of my favorite professors used to say, is to give people the information they need to make decisions,” writes the always insightful D. Eadward Tree in Publishing Executive. “Postal accounting, however, is more like a...
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The Stimulus Package Includes Billions for the USPS … Here’s Why it Matters
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The $2 trillion dollar federal Cares Act helps workers, smaller businesses and industries survive the current pandemic. And the USPS is getting some relief as well, according to Al Root in Barron’s. “The government wants to ensure mail and packages...
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Marketing Mail Rates Poised to Rise; Here’s What to Do Now
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Marketing mailers, the rate changes are coming. The USPS has filed proposed 2020 rate changes with the Postal Regulatory Commission. If approved, they’ll go into effect on January 26, 2020. Already approved by the Board of Governors (which for the...
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Finally, a Quorum at the USPS Board of Governors
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It’s happened, for the first time in almost five years. The Postal Service has enough members on its Board of Governors to reach a quorum. And that’s good news for an organization badly in need of urgent reform. According to...
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Big Changes Could Be Looming for Postal Customers
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Always an area for speculation and consternation, the USPS is keeping us guessing on what will be included in their 10-year plan to Congress on long-time survivability. In the meantime, businesses should be prepared for some potential short-terms changes, including...
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