The Postal Service is pleased to announce that the 2021 Mailing Promotions Calendar has been approved. As in prior years, promotions provide incentives and discounts to commercial mailers who use specific techniques and technologies that increase customer engagement and drive response rates. The techniques highlighted in the promotions include the use of dynamic color, new print techniques, mobile technology, omnichannel experiences and the integration of emerging technologies.
The 2021 Promotions are as follows:
- Tactile, Sensory & Integrative Mailpiece Engagement
- Emerging and Advanced Technology
- Mobile Shopping
- Earned Value Reply Mail
- Personalized Color Transpromo
- Informed Delivery
The 2021 promotion calendar (pdf) is posted here and more detail can be found at www.postalpro.usps.com/promotions.