Flexibility. That’s what Lucinda Southern in AdWeek believes is the key to media company stability as they look ahead to ad predictions for 2021. “While a number of digital publishers are enjoying a plentiful end to the year, the shortened sales cycle, market instability and nervous clients pushing for cancellation... read more →
Nov
25
Nov
24
Retired from print since 2008, electronic music title Fact is now back in print, notes this piece in AnOther. “The relaunched print magazine marks an editorial move towards the intersection of audio and visual art forms,” explained editor Sean Bidder via email to AnOther. “We’ve always showcased innovators at the... read more →
Nov
23
It's Thanksgiving week and it's time to consider what we are thankful for. There are many things I can think of personally and in business ... but COVID-19 has also tainted much this year. Still, I believe there is potential in everything if we train our minds to think beyond... read more →
Nov
19
Could the creepiness of hyper-personalized digital advertising be behind the rise in effectiveness of direct mail? Or maybe it’s the longing for something tangible that makes us read, and respond to, our print mail? Either way, it’s clear that mail catalogs are in the midst of a renaissance, notes this... read more →
Nov
17
Ask anyone how they’ve been feeling these last few months, and you’re bound to hear them complain about being too easily distracted, unable to focus on the work at hand, listless, even unable to sleep. Want an easy fix? Draw some hard lines around your social media use. It’s no... read more →
Nov
17
Leave it to BoSacks to cut down to the heart of any issue in publishing. This time, he looks at the current ebb and flow of magazine media and asks publishers point-blank … shouldn’t they be where their audiences are? His email (always full of good info; if you aren’t... read more →
Nov
12
It seems like we’ve been talking about this for decades now, but it’s been less than 10 years since the term “filter bubble” was coined to describe the way social media amplifies our personal beliefs and filters out what doesn’t compute. (If you haven’t watched Eli Pariser’s TEDTalk on this,... read more →
Nov
11
The year that never ends has been relentless. In the highly competitive ad game in particular, things have been tougher than usual for the industry’s younger generation. So it’s absolutely great to hear from some of the creatives included in UK’s Campaign’s Faces to Watch 2020 about how they’re feeling... read more →
Nov
10
There has been a lot of news the last few years around reader-funded magazines and publicly driven news, as ad-funded journalism continues to take its lumps. Let’s add The Nib for the win in that regard. Speaking with Stack founder Steven Watson, founder and editor Matt Bors shares his personal... read more →
Nov
09
The folks at Kronecker Wallis (their mantra is “We do not know how to, nor do we want to, create a monotonous and characterless product”) are putting together a book containing all of Nikola Tesla’s US patents. And it looks incredible. “The publisher Kronecker Wallis is known for its cultural,... read more →