A breath of fresh air – that was the thinking behind the 14 different landscape covers gracing the August 2020 issue of British Vogue. The response has been tremendous. “I could never have expected this level of enthusiasm in the reaction to Vogue’s Reset covers,” said Edward Enninful, British Vogue’s... read more →
Jul
30
Jul
29
They were four lads from the UK -- scrappy, charismatic, a bit odd, and dogged in their creative instincts. And they changed the face of their industry forever. No, we aren’t talking about those lads from Liverpool. We are talking about four scions of UK publishing who changed the face... read more →
Jul
29
Want to sell more books during a pandemic? One retail chain had a brilliant idea … stack them next to the toilet paper. According to Elizabeth A. Harris writing in the New York Times, books sales at big-box retailers jumped 20% when consumers started stocking up on essentials. “When the... read more →
Jul
28
Not that Bumble, this Bumble. Bumble magazine (not to be confused with Bumble Mag, the print magazine for the Bumble dating app) recently released its fourth issue … with full-on Bambi doe eyes gracing the front cover. The magazine, according to Olivia Bryant writing in MagCulture, spotlights wildlife in the... read more →
Jul
27
While it seems a lot of kids his age were playing Fortnite or tormenting the family cat, 10-year-old Arlo Lippiatt created a music fanzine that’s become a cult hit during the UK’s lockdown. “My mum asked what I like to write about,” the Pint-Sized Punk publisher explains in a BBC... read more →
Jul
27
A year ago, Meredith Corp. switched their Traditional Home title away from their ad-funded model and toward a consumer-driven newsstand-only model. Now, they are taking the consumer-driven model one step further and relaunching a print subscription for the title. “Starting with its Fall issue, out later this month, readers will... read more →
Jul
23
Earlier this spring I shared an article from Faisal Kalim in What’s New In Publishing that underscored how membership-based journalism might be the way forward for news media brands struggling in the current climate. With programmatic ad sales dropping during the pandemic, many news organizations are looking to membership models... read more →
Jul
22
Well, add Coca-Cola to the list of brands that have hit pause on their social media advertising. According to Karlene Lukovitz in MediaPost, the beverage brand halted all social media ads at least through July. The same day, “Dockers and Levi’s said they are suspending advertising on Facebook and Instagram,... read more →
Jul
22
For the first half of 2020, Disney was Facebook’s biggest spender, according to Suzanne Vranica in the Wall Street Journal. Now, they’ve quietly and dramatically slashed their spending on social platforms. “In the first half of this year, Disney spent an estimated $210 million on Facebook ads for Disney+ in... read more →
Jul
21
Looks like the long, good read continues. Dennis Publishing just announced subscription rates across all titles have increased by 9% overall during the lockdown and ongoing pandemic. “Since the beginning of lockdown the number of people subscribing to all Dennis titles has increased by 9%,” notes this article on the... read more →