Feb 24
Feb 23
Feb 23
Feb 22
Feb 18
Feb 17
Feb 16

The Pandemic Pivot Drumbeat in a DTC World

Again and again, we hear the drumbeat … the big pandemic pivot for magazine media last year was to adopt a diversified direct-to-consumer (DTC) strategy. Early on in the lockdowns, the popularity of passion-based content surged — and subscriptions surged right along with it.  "Bauer, Hearst, Immediate and Dennis Publishing... read more →
Feb 15

The New Publishing Mantra … Adapt and Diversify

“Free and unencumbered by normal constraints, everyone’s realised you’ve got to double down and try new stuff as we’re in extraordinary times.” Those words from UK-based Immediate Media’s CRO Duncan Tickell provide an excellent attitude for magazine publishers in early 2021.  According to Meg Carter writing in InPublishing, Tickell says... read more →
Feb 11
Feb 11