“An online catalog is a powerful package, so why is print making a comeback?” Jim Preen writing in Brand United asks and answers this question with some key facts about consumer behavior during the UK lockdowns. “With another national lockdown upon us, people are being forced to spend a huge... read more →
Jan
27
Jan
27
Rand Fishkin is a familiar name to anyone who follows SEO and the power of original content. Fishkin rose to prominence in content circles as the head of SEO firm Moz; he’s now a co-founder at audience intelligence firm SparkToro. And he’s got something to say about the state of... read more →
Jan
26
As we move into the beginning of this new year, one thing has certainly changed. The usually confident experts, none of whom predicted the year we just had, are a little more circumspect, adding a few more caveats. Still, trends and themes are out there, and for Sue Todd of... read more →
Jan
26
Yes, knowing your audience is the key to creating a magazine that stays relevant, even loved. But what about when your magazine audience is around 90 million, from all walks of life? At People Magazine, the answer may surprise you. Perrin Drumm... read more →
Jan
20
Well, this is starting to get interesting. When the House Judiciary report on big tech came out last October, it was clear that a lot of information would come to light that could have massive implications for Amazon, Apple, Google and Facebook. The... read more →
Jan
19
The global lockdowns may have provided some slight, if temporary, respite from climate damage, yet the issue remains … as a matter of scientific inquiry wrapped around a looming cultural and humanitarian crisis. Now, important new voices are becoming louder, stronger and clearer, in the form of indie magazines dedicated... read more →
Jan
18
As retailers look ahead to a post-pandemic consumer world, where does print appear on their radar? For some insights, let’s look at how print was being integrated into both brick-and-mortar and online retailers. “The rapid rise of online shopping and e‐commerce has completely up‐ended conventional retail,” writes Dr. John Zarwan,... read more →
Jan
14
If you follow my writing with any regularity, you know I’m a huge proponent of the audience-first ideal in publishing. Your audience is everything, and that point has been hammered home this past year. Publishers who get it — and use that relationship to become essential to their readers — ... read more →
Jan
14
For the digital ad industry, 2020 was a watershed year full of confusion and uncertainty. Advertisers and publishers alike pondered life after cookies, while the federal government opened a can of worms on Big Tech practices. Everyone is scrambling to comply with new privacy laws and protections while preserving their... read more →
Jan
13
What’s scarcer than toilet paper in a mobbed Costco during a lockdown? Logic … or at least it seems that way when you consider the current thinking around ad fraud. The scope of digital ad fraud is truly bonkers, yet brands continue to pump money into the same platforms... read more →