It’s 2020, and brand messaging matters more now than perhaps at any time in our recent history. And this is fueling a resurgence in long-form print advertising, according to Larry Light writing in Forbes. “In a world of instant messaging, texts, Twitter tweets, ebooks, podcasts, mini books, video and digital... read more →
Jun
29
Jun
25
The majority of marketers in the healthcare space understand the power of print communications. According to a report from the Society for Healthcare Strategy and Market Development, 80% of its members publish community publications, and 71% publish employee communications. Many of them (44%) also use publications to reach physicians. In... read more →
Jun
24
As tempting as it may be to “sit this one out,” it’s important that brands remain visible and vocal during these challenging times. “Going dark during this time really raises a question mark, says John Sculley, former Apple CEO and Pepsi president, as reported by John McCarthy in The Drum.... read more →
Jun
23
The nature of retail faces a similar challenge as the publishing industry: Disruption in both industries – and indeed across all industries – will only get faster. Yet consumer preferences continue to be critical factors in deciding how to innovate … and we need a new innovation around the online... read more →
Jun
23
It was late March of this year when San Diego magazine shuttered its operations and laid off most of its staff due to recently-imposed lockdown restrictions. At the time, publisher Jim Fitzpatrick stressed this was a temporary pause. He was correct, according to Greg Dool writing in Folio:, who reports... read more →
Jun
22
It could be worse... That’s what industry analysts are saying about out the expected decline in ad revenue due to the pandemic. “GroupM, a unit of WPP PLC, expects ad spending in the U.S. to drop to $207.9 billion this year from $238.8 billion in 2019, excluding political-ad outlays,” writes... read more →
Jun
18
The publishing world has done a remarkable job of adding live events as a revenue stream over the past several years. We watched in awe as Marvin Shanken, the man behind Wine Spectator, Cigar Aficionado and Whisky Advocate, began calling himself an “experience maker” in addition to being a content... read more →
Jun
16
“The purpose of accounting, one of my favorite professors used to say, is to give people the information they need to make decisions,” writes the always insightful D. Eadward Tree in Publishing Executive. “Postal accounting, however, is more like a Rorschach inkblot test: People looking at the same numbers reach... read more →
Jun
15
In an uncertain economy, it only makes sense to scale back your brand’s print footprint, right? Not if you’re The Land Report, which just launched their largest print issue ever. “Even during a pandemic, people are investing in, buying and maintaining land,” writes Samir “Mr. Magazine” Husni in his blog.... read more →
Jun
11
There’s been a lot written about how the pandemic has changed life as we know it, with plenty of calls for rethinking … everything … as we gear back up. As skies over typically smogged-in cities cleared, many began calling for a better use of green technology as we all... read more →