Apple’s much-talked-about iOS 14 was supposed to include a major advancement for user privacy… and it was poised to have a massive impact on the digital ad industry. “When iOS 14 rolls out to the public this fall, users would be greeted with a dialog that asks them to ‘Allow... read more →
Sep
16
Sep
15
In times of stress and uncertainty (i.e., 2020), it’s human nature to hunker down and wait it out, until we can safely return to what we once knew. While it may be human nature, it can be a disaster for businesses to operate with that Jeanette McMurtry calls a “fixed... read more →
Sep
11
The corner newsstand took a series of near-fatal blows over the last several years as digital disruption upset everything from consumer reading habits to physical distribution. Yet it’s getting some much needed TLC as consumers rediscover the simple pleasure of reading in print. “Print sales are growing and subscriptions have... read more →
Sep
10
Stop scrolling; it’s bad for your mental health. That’s the overriding conclusion from published research that links time spent on social media to a rise in mental health challenges like depression and anxiety. (We’ve shared similar research with similar findings.) Now, one of... read more →
Sep
09
Well, this is a bit of a surprise. Apple’s IOS14 was poised to torpedo the digital ad machine with its anticipated privacy feature that would require developers to get user permission to gather data and track them online. Users were expecting this feature to be available mid-September. iPhone and Mac... read more →
Sep
08
Why is print still so effective at engaging customers in our digital world? You could cite any number of reasons — the fact that print is tangible, and our human senses long for that. Or that appearing in print carries a cachet that can’t be bought via digital. And certainly,... read more →
Sep
08
The FIPP World Media Congress 2020 launched last week as a month-long digital event, billed as an opportunity to learn from the world’s leading media executives. While attendees of the yearly event no doubt miss the fun of being live onsite, there’s something compelling about this year’s event. Their invitation... read more →
Sep
03
What does women’s outdoor culture look like? That’s the question being asked by HiHeyHello, a new print journal magazine dedicated to celebrating a wide range of women and their outdoor passions. “Flipping through its pages you quickly notice that it’s not trying to be a women’s version of Powder or... read more →
Sep
02
This isn’t the first time brands have expressed grave concerns over advertising placements on Facebook. The social platform’s brand safety measures have been notoriously bad at measuring up for the past several years. The latest concern is around the increasingly crowded Facebook in-stream video ad program. “Over the past month,... read more →
Sep
01
This year’s back-to-school retail season is understandably… a mess. While some categories (like home computers and home office gear) are up, the typical back-to-school rush for new clothes and sneakers and notebooks is facing major disruption as parents grapple with in-person versus at-home schooling. “The best word for consumer sentiment... read more →