The global lockdowns may have provided some slight, if temporary, respite from climate damage, yet the issue remains … as a matter of scientific inquiry wrapped around a looming cultural and humanitarian crisis. Now, important new voices are becoming louder, stronger and clearer, in the form of indie magazines dedicated... read more →
Jan
19
Jan
18
As retailers look ahead to a post-pandemic consumer world, where does print appear on their radar? For some insights, let’s look at how print was being integrated into both brick-and-mortar and online retailers. “The rapid rise of online shopping and e‐commerce has completely up‐ended conventional retail,” writes Dr. John Zarwan,... read more →
Jan
14
If you follow my writing with any regularity, you know I’m a huge proponent of the audience-first ideal in publishing. Your audience is everything, and that point has been hammered home this past year. Publishers who get it — and use that relationship to become essential to their readers — ... read more →
Jan
14
For the digital ad industry, 2020 was a watershed year full of confusion and uncertainty. Advertisers and publishers alike pondered life after cookies, while the federal government opened a can of worms on Big Tech practices. Everyone is scrambling to comply with new privacy laws and protections while preserving their... read more →
Jan
13
What’s scarcer than toilet paper in a mobbed Costco during a lockdown? Logic … or at least it seems that way when you consider the current thinking around ad fraud. The scope of digital ad fraud is truly bonkers, yet brands continue to pump money into the same platforms... read more →
Jan
12
The Postal Service is pleased to announce that the 2021 Mailing Promotions Calendar has been approved. As in prior years, promotions provide incentives and discounts to commercial mailers who use specific techniques and technologies that increase customer engagement and drive response rates. The techniques highlighted in the promotions include the... read more →
Jan
12
When was the last time you truly enjoyed scrolling through page after page of search results on Amazon? Settling into your favorite chair to just explore and see what comes next? If you’re like most consumers, probably never, really. Search for products online is more like a task-oriented scavenger hunt... read more →
Jan
12
Innovation — in fast motion — has been the buzzword for a lot of publishers the past year, as business models shifted to accommodate the realities of a global shutdown. Yet one new publication in San Antonio is finding success by embracing the tried-and-true advertising model. April Monterrosa, founder of... read more →
Jan
11
Earlier today I wrote about Live from Southside Magazine, a local San Antonio publication that is thriving on a tried-and-true business model — local ad revenue. Apparently, I’m not the only one who believes local and regional magazines have a leg-up in this rollercoaster economy we are working in. Amy... read more →
Jan
07
It was fun to think that the stroke of midnight ushering in 2021 would be a magical reset. Maybe mentally it was, but most of us are pragmatic enough to understand that’s not how any of this works. So what will 2021 bring? BoSacks curated an interesting round-up of predictions... read more →