Around this time last year, we learned the majority of consumers surveyed felt the time they spent on electronic devices could be damaging their health. That was well before 2020 forced so many of us to spend even more time online, both for work and personal reasons. In a Two... read more →
Dec
28
Dec
23
“We’re a completely integrated company with our print businesses and our digital businesses; we don’t have separate editorial groups; we don’t have separate marketing groups. We’re one company. We’re one Reader’s Digest, one Taste of Home, one Family Handyman; the content may look different in the different mediums, but it’s... read more →
Dec
22
Last week we learned the iconic IKEA catalog will be no more. I’m still baffled by their decision. Thanks to our current state of digital fatigue and lockdown weariness, many brands right now are reporting less competition and higher response rates for their direct mail, thanks to the extended life and engagement of direct mail in the home.... read more →
Dec
21
Even before work became WFH and social interaction turned completely digital, people have been longing for tangible elements in our hyper online landscape. Now, the search for sensory engagement beyond what our screens can offer is even more meaningful. And that could mean now is the right time to focus... read more →
Dec
21
Spring of 2020 looked a bit bleak for the magazine industry; we watched as ad budgets were slashed and photoshoots turned into logistical nightmares. It was a perfect storm that would certainly tax the resilience and innovation of publishers. And for the most part, the industry rose to the occasion. ... read more →
Dec
17
A new scientific report is in, affirming what most teachers can probably already tell you: Print is vital for effective education. “The argument that reading on paper results in deeper comprehension and retention, concentration, vocabulary building and memory has been given immense weight by a groundbreaking new study,” notes this... read more →
Dec
16
Move over, 2020 Presidential election. There’s a new lawsuit in town. Last week, NY Attorney General Letitia James “announced a massive antitrust lawsuit against Facebook, claiming the social media giant has harmed competition by buying up smaller companies like Instagram and WhatsApp to squash the threat they posed to its... read more →
Dec
15
It’s getting exceedingly rare for a brand to exist solely in print. Digital-first and e-commerce brands are embracing print, knowing readers are wired for tangible experiences. Conversely, even Monocle, the brand that famously eschewed social media five years ago, has a strong digital presence and content-rich website. In this classic... read more →
Dec
15
No huge surprise here — the ad market industry will feel long-term effects of the pandemic, according to Rob Williams writing in Publishing Insider. “The researcher predicts global ad spending on newspapers will be little changed — $9.8 billion in 2021, following an expected 26% plunge this year that was... read more →
Dec
14
It began as a wonder to behold … online behemoth Amazon stood the marketing world on its head when they launched their first toy catalog in 2018, the same year other digital-first retailers like Wayfair launched catalogs in print. There’s no doubt these brands belong in print (Yes, Virginia, digital... read more →