Spring of 2020 looked a bit bleak for the magazine industry; we watched as ad budgets were slashed and photoshoots turned into logistical nightmares. It was a perfect storm that would certainly tax the resilience and innovation of publishers. And for the most part, the industry rose to the occasion. ... read more →
Dec
21
Dec
17
A new scientific report is in, affirming what most teachers can probably already tell you: Print is vital for effective education. “The argument that reading on paper results in deeper comprehension and retention, concentration, vocabulary building and memory has been given immense weight by a groundbreaking new study,” notes this... read more →
Dec
16
Move over, 2020 Presidential election. There’s a new lawsuit in town. Last week, NY Attorney General Letitia James “announced a massive antitrust lawsuit against Facebook, claiming the social media giant has harmed competition by buying up smaller companies like Instagram and WhatsApp to squash the threat they posed to its... read more →
Dec
16
Let’s imagine for a moment we are living in our post-pandemic world; cookies are a thing of the past, the majority of folks are vaccinated, and lockdowns are a thing of the recent past. It’s not science fiction; this is actually going to happen in our near (or near-ish) future. ... read more →
Dec
15
It’s getting exceedingly rare for a brand to exist solely in print. Digital-first and e-commerce brands are embracing print, knowing readers are wired for tangible experiences. Conversely, even Monocle, the brand that famously eschewed social media five years ago, has a strong digital presence and content-rich website. In this classic... read more →
Dec
15
No huge surprise here — the ad market industry will feel long-term effects of the pandemic, according to Rob Williams writing in Publishing Insider. “The researcher predicts global ad spending on newspapers will be little changed — $9.8 billion in 2021, following an expected 26% plunge this year that was... read more →
Dec
14
It began as a wonder to behold … online behemoth Amazon stood the marketing world on its head when they launched their first toy catalog in 2018, the same year other digital-first retailers like Wayfair launched catalogs in print. There’s no doubt these brands belong in print (Yes, Virginia, digital... read more →
Dec
10
Word is that IKEA is going to stop mailing its iconic catalog, shutting down their direct mail channel after 70 years. “The Ikea catalog has become one of the Swedish mega-brand’s best-known products, inspiring people around the world with images of well-designed, accessibly-priced interiors,” writes Elizabeth Segran in Fast Company. “At its... read more →
Dec
09
In the midst of <<all this>>, it might be easy to overlook the other pandemic escalating right under our noses. According to a new white paper from AdAge and Spider Labs, ad fraud is stealing 20% of the $66 billion spent overall each year on digital advertising. According to The... read more →
Dec
08
It seems it was made for these times. While Real Simple launched 20 years ago and became an instant hit, its aesthetic is finding new relevance in a digitally saturated world. “I think everybody wants to and needs to simplify their lives,” said Liz Vaccariello, EIC for Real Simple, in... read more →