advertorial Archives - Freeport Press

330-308-3300

Just One in Five Consumers Say They Trust Sponsored Content

14 August 201914 August 2019|Advertising, advertorial, content, Digital

It’s been a while since we’ve talked about native ads, aka sponsored content. It was big news a few years ago as publishers were searching for new revenue models. Back in 2016, the Content Marketing Institute’s Joe Pulizzi shared his...

The Craft Beers of the Magazine Industry

08 November 201608 November 2016|Advertising, advertorial, Magazine, Print

For one publisher, making the move from mass market to regional has been a beautiful eye-opener. “We think of ourselves as craft beer or craft cheese; it’s handmade in a region, and people love the handmade aspects of what we...

What Part of “Don’t Deceive Your Readers” Aren’t We Getting?

12 May 201512 May 2015|Advertising, advertorial, content

[responsive][/responsive]Sixty-three percent of Association of ANA members surveyed reported that they plan to “increase their spending on native advertising this year,” according to Lucia Moses in Digiday. This, in spite of the fact that “…earlier studies have shown people often can’t distinguish...

Conde Nast Allows Editors to Work with Advertisers

29 January 201529 January 2015|Advertising, advertorial, content, Magazine

[responsive][/responsive]It’s a sentence we couldn't have imagined ten years ago: “Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images,” writes Michael Sebastian in...

John Oliver on Sponsored Content: Hilarious

07 August 201407 August 2014|Advertising, advertorial

Never one to pull punches, funny Brit John Oliver takes on native ads and sponsored content in a recent video diatribe. Oliver is merciless on Time Inc.’s CEO Joseph Ripp and his position on the topic, who posits that “as...

Native Advertising a Media Credibility Crisis in Waiting

03 July 201426 August 2021|Advertising, advertorial, content

Product placement and “advertorial” content is nothing new, and many think the expansion of these ideas to include embedded content is simply the logical next step. Logical perhaps, but risky, according to some. “Use of ‘embedded’ approaches to advertising and...

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