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Freeport Press Freeport Press
  • Home
  • Company
    • About Us
    • We Know Magazines
    • We Know Catalogs
    • Blog
    • Newsletter
    • Contact Us
  • Client Log-In
    • Kodak INSITE Portal
    • Multi Data Upload
    • ePRO 2.0 Access
  • Hiring
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Just One in Five Consumers Say They Trust Sponsored Content

It’s been a while since we’ve talked about native ads, aka sponsored content. It was big news a few years ago as publishers were searching for new revenue models. Back... read more →
  • August 14, 2019
  • David Pilcher
  • No Comments
  • Advertising, advertorial, content, Digital

The Craft Beers of the Magazine Industry

For one publisher, making the move from mass market to regional has been a beautiful eye-opener. “We think of ourselves as craft beer or craft cheese; it’s handmade in a... read more →
  • November 8, 2016
  • David Pilcher
  • No Comments
  • Advertising, advertorial, Magazine, Print

What Part of “Don’t Deceive Your Readers” Aren’t We Getting?

[responsive][/responsive]Sixty-three percent of Association of ANA members surveyed reported that they plan to “increase their spending on native advertising this year,” according to Lucia Moses in Digiday. This, in spite... read more →
  • May 12, 2015
  • David Pilcher
  • No Comments
  • Advertising, advertorial, content

Conde Nast Allows Editors to Work with Advertisers

[responsive][/responsive]It’s a sentence we couldn't have imagined ten years ago: “Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and... read more →
  • January 29, 2015
  • David Pilcher
  • 2 Comments
  • Advertising, advertorial, content, Magazine

John Oliver on Sponsored Content: Hilarious

Never one to pull punches, funny Brit John Oliver takes on native ads and sponsored content in a recent video diatribe. Oliver is merciless on Time Inc.’s CEO Joseph Ripp... read more →
  • August 7, 2014
  • David Pilcher
  • Advertising, advertorial

Native Advertising a Media Credibility Crisis in Waiting

[responsive][/responsive]Product placement and “advertorial” content is nothing new, and many think the expansion of these ideas to include embedded content is simply the logical next step. Logical perhaps, but risky,... read more →
  • July 3, 2014
  • David Pilcher
  • Advertising, advertorial, content

Facebook Muddies the Ad Waters

We’re confused, guys. Facebook’s recent announcement about the demise of Sponsored Stories means that “[Facebook] is shifting away from doing the heavy lifting of creating interest in ads and instead... read more →
  • January 27, 2014
  • David Pilcher
  • advertorial, Social Media

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