August 2017 - Freeport Press

For Maybelline, Print and Data Blend into a Beautiful Shade of Success

31 August 201709 November 2021|Uncategorized

For brands in the cosmetics industry, competition for mind share is fierce. One brand, Maybelline NY, took their quest for brand loyalty into print, with some interesting results.“Women can have more than 6 brands of cosmetics in their handbag and...

Expect to See (Lots) More Programmatic Ads from Amazon

31 August 201731 August 2017|Advertising

Amazon has just made it much easier for brands and ad agencies to serve us more ads, everywhere we go online. “Agency execs say Amazon is opening up and evolving self-service for Amazon Media Group, its advertising arm that works...

Is That Veranda Getting Bigger?

30 August 201730 August 2017|Magazine, Print

The magazine that celebrates living well is dropping its biggest issue in 10 years. Thirty years and still growing; that’s the way Veranda is doing it these days, with an anniversary issue set to mail soon that’s already getting rave...

Taylor Swift Drops It…In Print

29 August 201729 August 2017|Magazine, Print

She’s known for her theatrical live shows and her out-of-the-box marketing. Love her music or not, you have to admit that Taylor Swift knows how to package her wares. And now, she’s poised to drop something pretty incredible along with...

Rethinking the Sports Magazine – 10 Indie Titles to Check Out

28 August 201728 August 2017|Magazine, Print

If you’re not familiar with the folks at Stack, you might want to check them out. They do a great job of discovering indie magazine titles and making them available to a wider audience. Recently, Stack pulled together their list...

86% of Women 18-30 Have Done THIS with Catalogs…

28 August 201709 November 2021|Catalog, Print

Catalogs – who really uses them anymore with all the online information available? Well, if you’re at all interested in reaching adult female consumers, you might want to consider this fact: 86% of women age 18-30 have purchased an item...

Free Friday Fonts for Bibliophiles

25 August 201725 August 2017|design

A lot of the free Friday fonts we post are great for digital design or large scale print like posters and playbills. Today, we offer two for the true book lovers in the design crowd. Sreda is a slab serif...

Drake and the Million Dollar Pop

23 August 201723 August 2017|Magazine, Print

“We’re in a weird time. Life is almost this ongoing forum. People can get so lost in these words displayed on the screen.” Those words are spoken by Canadian rapper Drake as part of the “Drake – Obey Your Thirst”...

Discovering Truth in the Magazine Racks

23 August 201723 August 2017|Magazine, Print

Huh. It’s happening just like we thought it might. Late last year, I noted that consumers about had it with the unreliability of the “news” they found on digital and the never-ending rabbit hole of the non-stop news feed. They...

“Fake News” is a Boon to WSJ Magazine

22 August 201710 November 2021|News

This country’s current sociopolitical climate is having an unexpected and welcome effect on the newspaper magazine industry.According to Chantal Fernandez in Business of Fashion, it’s “proven to be a subscription boon for many of the nation’s largest newspapers, including the...

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