Have Publishers Really Gone “Boutique”?
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Niche titles – some look at them and see “trend,” a current title-du-jour that hopes to engage a passing fancy or current rage. Others look at this increasingly popular style of the magazine and see an important part of the...
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This Week, a Free transmogrified Font
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Who doesn’t love a great transmogrification? Especially when it results in a beautiful new typeface. Newslab was created by combining three typefaces — Andes, Sánchez and Roble – into one stunning new iteration. Whether in black, extra-bold, light or thin,...
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Some Collectors are Paying Serious Bucks for Back Issues of Print Magazines
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An eBay listing for "Vogue"'s July 1998 issue, featuring Claire Danes. Photo: Screenshot Before you recycle those old stacks of fashion mags in your mom’s attic, you might want to check eBay. According to Tyler McCall in Fashionista, they could...
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Indie Mag Printed Pages Earns it Spot in the Niche Market
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Finding stuff they like and sharing it; that’s the basic premise behind the site It’s Nice That. Favorite books, happy animations and an upbeat look at tech advances adorn the current home page (no political angst or social drama, which...
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How’s Your Color Wardrobe? Pantone’s Fashion Color Report is In
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Care for a little Grenadine with your Tawny Port woolies? It’s that time of year when the Pantone Color Institute evaluates the colors on display from top designers during New York Fashion Week. According to Leatrice Eiseman of the Pantone...
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Why “Meaningfully Different” is the New Brand Goal
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If there’s one thing we are learning this year, it’s how fragile our brands really are. In this low-barrier world we live in, it’s incredibly easy to spread disinformation, and many brands are just one bad ad placement away from...
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Outside the Echo Chamber; What They’re Really Saying About Print
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In any industry, we tend to spend a lot of time in our own world – big or little as it may be. We read a lot of opinions from industry experts, published in industry journals, full of industry-based studies....
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Print’s Presence and the Magazine Moment of Now
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“Parenting is an experience and I wanted the magazine to reflect that emotion.” Liz Vaccariello knows her audience well. The editor-in-chief of Meredith’s Parent Network, she has been at the helm of the recent rework to Parent magazine. “Not only...
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HBR Sees Big Gain in Circulation and a 95-Year High
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Something’s going on at the Harvard Business Review – and it’s making waves across the print industry. “In the past six months, HBR’s overall paid circulation increased from 276,428 to 304,680 – a 10.2% gain,” explains this post from Talking...
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How Land’s End Just Nailed Their New WorkWear Catalog
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Print has this incredible ability to convey important information about your brand – far beyond the mere act of putting ink on paper. Done right, a reader should get a gut reaction, an emotional affinity, for what your brand is...
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