April 2020 - Freeport Press

Google Announces Emergency Plans to Help News Organizations

30 April 202030 April 2020|Digital

Some good news from Google if you’re in the news business… Ad Manager fees are being waived, and they are creating emergency relief funds. “Google said on Friday it will waive for the next five months the small fee it...

That Book on Your Nightstand Has a Message for You

30 April 202030 April 2020|Print

Behavioral experts seem to agree that it takes about three weeks … 21 days of consistent effort … to ingrain a new habit. This goes for exercise routines, eating habits, creating art, writing every day, or doing something good for...

Email as a Brand Platform, not Simply a Marketing Channel

30 April 202023 July 2021|Digital

Gimme shelter, Laurent Durieux When you think about your marketing channels...No doubt you think about email – the weekly newsletter, the drip campaign, the company updates you send your customers. Yet Annemarie Dooling of the Wall Street Journal suggests we...

Meredith Launches Sweet July this Week

29 April 202029 April 2020|Magazine, Print

Hello, Sweet July, it’s good to see you here. We aren’t talking about the weather; we are happy to see the new lifestyle title featuring Ayesha Curry hitting the stores this week. “The quarterly magazine,” writes Simon Dumenco in AdAge,...

The Generational Impact of COVID-19 on Media Habits

29 April 202029 April 2020|Marketing

There’s no question that media consumption is up while most of the country shelters in place. Global Survey Index set out to discover where all this consumption is taking place, so they interviewed 4,000 internet users in the US and...

Restoration Hardware and the Golden Age of Catalogs

27 April 202027 April 2020|Catalog, Print

The year was 2001, and Restoration Hardware was hanging on by the slim wires of their high-end chandeliers. Zoom forward to March of this year, and their stock logs the highest price it’s ever seen. According to Amanda Mull in...

Tapping into Your Readers’ Passion… in a Print Magazine

27 April 202027 April 2020|Magazine, Print

Can a magazine bring us to tears? It seems the answer is yes, according to Magnetic’s Sue Todd writing in Campaign. “A few weeks back, just before the total lockdown, as a small gesture to our advertising newsletter community we...

Presenting the Simple Things for this Week’s Free Fonts

24 April 202024 April 2020|design

Simple, straightforward and with just a touch of flair … that’s why we love Helio, a brush script font from Handletter Yean. The family includes upper and lower case plus numbers, punctuation and a goodly selection of swashes. Nothing too...

Print Sales Double Last Week; Sales Up in all Categories

22 April 202022 April 2020|Print

As school kids around the globe shift to learning from home, parents are buying books. Lots of books. “As has been the usual case since the new coronavirus upended the book market, the juvenile categories posted the strongest results,” writes...

Newsstands Hanging on During Stay-at-home Orders

22 April 202022 April 2020|Magazine, Newsstand

Newsstands in NYC © 2010 JON CRISPIN You gotta hand it to the newsstand. It’s nothing if not resilient. In spite of a dysfunctional distribution model and declining sales over the years, they still exist and account for about 10%...

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