December 2019 - Freeport Press

Why 2019 Could be the Year Branded Print Became a Mainstream Strategy

31 December 201926 August 2021|Magazine, Print

From mayonnaise to dating apps, branded print made big waves this year. In fact, the last few years of this decade just might go down as the time branded specialty publications became mainstream. According to Jack Neff in Ad Age,...

Let’s Just Stop the Greenwashing Guilt Trip

31 December 201931 December 2019|Paper, Print

It’s a new year, a new decade, well into the 21st century … so we basically want the majority of our information online, right? Well, not according to U.S. and Canadian consumers, notes this article in the Porterville Recorder. Independent...

Why Credibility Matters More than Ever for Trusted Media Brands

30 December 201930 December 2019|Magazine, Print

Their brand name says it all. According to Bonnie Kintzer, president and CEO of Trusted Media Brands, success in today’s magazine industry boils down to having credibility with your audience. “…we are a reliable source of information and inspiration. That...

And I Quote… These Free Fonts are Just the Thing for Bold Statements

20 December 201920 December 2019|design

When designing logos, headers, labels, cards and anything else that must make a statement, you won’t go wrong with these two bold and beautiful fonts. First is Outistyle by Indonesian lettering artist Andika Setiawan. This highly textured brush script font...

The UK’s Massive Decade-long Crush on Stylist Magazine

19 December 201919 December 2019|Magazine, Print

“Eternally stable” is how Stylist Editor-in-Chief Lisa Smosarski describes her magazine, noting their solid audience and advertiser base in their 10-year history, and their current distribution of 410,000+ weekly. “It’s no small feat in a market struggling with changing reader...

Parents, Skip the Ebooks and Bond with your Kids

18 December 201918 December 2019|Print

Little brains. That’s what parents and teachers are helping to build, with every interaction. Increasingly, those interactions seem to be on digital devices rather than in print. And that could be having a negative effect on how those little brains...

How REI Swapped its Catalog for Print and Launched Something Huge

18 December 201918 December 2019|Magazine, Print

If you haven’t yet caught the memo that branded print is HUGE lately, this story about REI’s new print magazine should fill in the blanks for you. As Gregory Scruggs explains in Poynter, REI chose to forgo their usual print...

The Decade that Print Forgot to Die

17 December 201917 December 2019|Print

It’s not unusual to read a slew of year-in-review posts each December, but Business of Home is going one better with their article “8 Media Moments that Defined the Decade.” The article approaches these moments from a home design perspective,...

For Magazines, the Pendulum Swings Back to a More Thoughtful Mix of Channels

17 December 201917 December 2019|Magazine, Marketing, publishing

There’s no question that printing a magazine has its challenges, with the fixed costs of paper, printing and distribution and the decline in print advertising. So yes, from a bottom-line point of view it might seem like a smart move...

What is Electronic Media Doing to Us?

16 December 201909 November 2021|Digital

When asked if overusing electronic devices could be damaging their health, more than half of consumers surveyed for a Two Sides report answered “Yes.” Around the same number felt they spend “too much time” on their devices, while close to...

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