The Pandemic Power Play — Digital and Print Catalogs
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“An online catalog is a powerful package, so why is print making a comeback?”  Jim Preen writing in Brand United asks and answers this question with some key facts about consumer behavior during the UK lockdowns. “With another national lockdown...
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Rethinking Catalogs — and Your Customers — in a Post-COVID World
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With mail volume down overall, marketers are reporting less competition and higher response rates with their direct mail and catalog campaigns. As more people stay (and shop) at home, each direct mail piece is being seen by more people in...
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A Flip of the Page in the Catalog Industry
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Patagonia - Winter 2018 catalog design project by Thienkim Cao Stable, and possibly growing. That’s how many industry experts are positioning direct mail catalogs after a robust holiday season, according to David Sharp in the Associated Press. “Industry experts say...
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This Year’s Toy Catalogs are Fun, Games and Serious Data
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The demise of Toy ‘R’ Us left a giant hole in the toy market – and online etailers like Amazon and eBay are turning to print catalogs to help the scoop up market share. But these are not the toy...
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Retailers Keep Sending Out Catalogs: Here’s Why
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[responsive][/responsive]Question: With the rise of everything digital, why would marketers continue to bother with the expense and hassle of creating and sending printed catalogs? Answer: Because they work. And the 11.9 billion catalogs sent this year work in new ways...
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