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Freeport Press Freeport Press
  • Home
  • Company
    • About Us
    • We Know Magazines
    • We Know Catalogs
    • Blog
    • Newsletter
    • Contact Us
  • Client Log-In
    • Kodak INSITE Portal
    • Multi Data Upload
    • ePRO 2.0 Access
  • Hiring
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Amazon to Prime Video Buyers … You Don’t Really Own That

Remember when Amazon said you don’t own the ebooks you purchased for your Kindle? Well, that goes for those Amazon Prime videos you may have purchased, too.  “In 2020, most... read more →
  • January 6, 2021
  • David Pilcher
  • No Comments
  • content, Digital

Traditional News Readers are Better Informed on the Truth

Want to truly understand the issues facing this country and the world? Look to traditional news organizations and print news for your information. “Americans who get most of their news... read more →
  • August 18, 2020
  • David Pilcher
  • 2 Comments
  • content, News

How to Become Essential… to Your Readers and Your Ad Partners

If it ain’t broke, don’t fix it. Decent advice when things are humming along smoothly, but what about now, in the midst of a pandemic? Should publishers be looking to... read more →
  • July 16, 2020
  • David Pilcher
  • 12 Comments
  • content, Magazine, publishing

Publishers Warned to Be Helpful… or Prepare for the Worst

“The most read ever.” That’s what The Guardian and the Financial Times are saying about articles they’ve been publishing around coronavirus. “Over the last few weeks, The Guardian’s daily digital... read more →
  • April 7, 2020
  • David Pilcher
  • 5 Comments
  • content, Publisher, publishing

Marketing Messages in the Time of COVID-19

A fascinating thing is happening in my inbox. I’ve been deluged by emails from brands offering their take on the pandemic and what their company is doing about it. Some... read more →
  • March 26, 2020
  • David Pilcher
  • 5 Comments
  • content, Marketing

Just One in Five Consumers Say They Trust Sponsored Content

It’s been a while since we’ve talked about native ads, aka sponsored content. It was big news a few years ago as publishers were searching for new revenue models. Back... read more →
  • August 14, 2019
  • David Pilcher
  • No Comments
  • Advertising, advertorial, content, Digital

Quality Attention – The One Thing Vanity Metrics Can’t Win You

How many clicks? How many likes? How many shares? You’ve heard those questions asked; maybe you even ask them yourself as you try to understand if your marketing is “working.”... read more →
  • August 13, 2019
  • David Pilcher
  • 2 Comments
  • content, Digital, Print

Google to Close Incognito Loophole; Publishers Scrambling to Protect Paywalls

Paywall strategies are becoming more popular and effective, as publishers figure out how to monetize their content without relying so heavily on digital ad revenue. Good on them. Now though,... read more →
  • July 23, 2019
  • David Pilcher
  • No Comments
  • content, Digital

Ads, Paywalls or FreeWall – What Makes Sense for Media Brands?

Engage with this one ad, and we’ll let you view the rest of the article ad-free. That’s the crux of “freewall” technology, a middle ground between intrusive online ads and... read more →
  • July 17, 2019
  • David Pilcher
  • 2 Comments
  • Advertising, content, Digital

Publishers Finding Headaches in Paid Content Tech

The last two or three years we’ve seen plenty of publishers finding success with paid content strategies. Converting “free” readers to paying customers is more feasible now than it’s been... read more →
  • April 25, 2019
  • David Pilcher
  • No Comments
  • content
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