If it ain’t broke, don’t fix it. Decent advice when things are humming along smoothly, but what about now, in the midst of a pandemic? Should publishers be looking to... read more →
“The most read ever.” That’s what The Guardian and the Financial Times are saying about articles they’ve been publishing around coronavirus. “Over the last few weeks, The Guardian’s daily digital... read more →
A fascinating thing is happening in my inbox. I’ve been deluged by emails from brands offering their take on the pandemic and what their company is doing about it. Some... read more →
It’s been a while since we’ve talked about native ads, aka sponsored content. It was big news a few years ago as publishers were searching for new revenue models. Back... read more →
How many clicks? How many likes? How many shares? You’ve heard those questions asked; maybe you even ask them yourself as you try to understand if your marketing is “working.”... read more →
Paywall strategies are becoming more popular and effective, as publishers figure out how to monetize their content without relying so heavily on digital ad revenue. Good on them. Now though,... read more →
Engage with this one ad, and we’ll let you view the rest of the article ad-free. That’s the crux of “freewall” technology, a middle ground between intrusive online ads and... read more →
The last two or three years we’ve seen plenty of publishers finding success with paid content strategies. Converting “free” readers to paying customers is more feasible now than it’s been... read more →
“We’ve made a huge mistake.” That’s the general sentiment among publishers discussing the current state of the magazine industry at Digiday’s Publishing Summit Europe earlier this month. According to Lucinda... read more →
“The First Amendment may protect the press from government control, but it does not protect it from powerful corporations.” That’s the assertion of Harley Duncan, editor-in-chief of The Flor-Ala, the... read more →