More Publishers Wake Up to Paid Content Strategies
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“We’ve made a huge mistake.” That’s the general sentiment among publishers discussing the current state of the magazine industry at Digiday’s Publishing Summit Europe earlier this month. According to Lucinda Southern of Digiday, 150 publishers gathered to talk reader revenue...
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Journalism Will Survive Without Digital Ad Revenue
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“The First Amendment may protect the press from government control, but it does not protect it from powerful corporations.”That’s the assertion of Harley Duncan, editor-in-chief of The Flor-Ala, the student newspaper of the University of North Alabama. The corporations Duncan...
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Are Tech Companies Helping to Save Print Journalism?
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Nobody can deny that the technical revolution has seriously disrupted journalism. The way news is gathered, published and consumed has changed dramatically in just a decade or so. Yet what if I told you that tech companies aren’t always the...
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An Insider’s Look at the Digital Media Wasteland
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John DeVore has seen a thing or two in the 20 years he’s been working online. “I am a writer and an editor who launched his first site in 1999,” DeVore writes in Medium. “Since then, I have either launched...
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Condé Nast to Put All Their Titles Behind Paywalls by End of This Year
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Three years ago, it was evident that Condé Nast was somehow defying the so-called digital erosion. At the time, Nicholas Coleridge said his company’s sales had held up well, and the feared “demise” of the print magazine hadn’t materialized.  “Ninety percent...
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It’s the Age of Experience, and Your Customers Want What they Want
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Last year we talked a lot about the synergy between print and digital; in fact they’ve been called the new marketing power couple. Marketers have learned the hard way that “easy” is not a good measuring stick for effective marketing, and the digital-only...
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A Fully Modern Media Agency Riffs on Print’s Staying Power
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What’s truly behind the staying power of print and the popularity of magazines? According to Cathy Buckmaster of Alhaus, print offers what technology can’t.“Somewhat surprisingly, print is a strangely convenient medium—it’s portable, never runs out of battery and doesn’t require...
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Wine, Whisky, Cigars and a True Publishing Icon
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For Marvin Shanken, head of the 46-year-old M. Shanken Communications, success in the magazine world comes down to unimpeachable content. “We invest in very relevant information for readers who are passionate about the topics we’re writing about, and in all...
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Converting Free Readers into Paying Customers – The Hope of Paid Content 
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According to publishing consultant Peter Houston of Flipping Pages Media, by now we should all pretty much agree that paid content is the future of the news media. There’s a caveat, however.“Recognizing the strategic advantage of re-establishing a reader revenue...
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When Science Just Disappears – a Digital Disaster
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Call it the stuff of scientific nightmares. No, we aren’t talking about walkers, incurable diseases or artificial intelligence run amok. It’s much simpler than that – and it actually happened. “Epidemiologist Kay Dickersin joined The Online Journal of Current Clinical...
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