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330-308-3300

3 Publishers that are Fueling Growth by Repurposing their Assets

02 April 201802 April 2018|content, Magazine

Repurposing content has long been a mantra of the content marketing world. It makes perfect sense; companies spend a lot of resources to create good content. Using that content in as many ways as possible leverages that investment to maximize...

Reader’s Digest and their Digital-to-Print Health Guide

21 November 201721 November 2017|content, Digital, Magazine, Print

The digital-to-print trend continues, this time in Reader’s Digest. “Reader’s Digest is publishing a unique issue this week, curating its most successful digital health content to create a special ‘Ultimate Health Guide’ print issue,” explains Sara Guaglione in Media Post. “The...

A New Way to Understand our Collective Information Disorder

15 November 201715 November 2017|content, News

It’s hard to deny that we have a collective challenge with misinformation in our culture. Trust in the media is at an all-time low, and the charges of “fake news” from all corners are daily fodder on social platforms. Apple...

The End of an Era?

09 October 201709 October 2017|content, Magazine

He was an international icon of publishing. When billionaire publishing magnate S.I. Newhouse died last week, many called it the “end of an era” for the glossy publishing industry. “When Si Newhouse died this week at the age of 89,...

What Magazine Content Does Really, Really Well

11 July 201711 July 2017|content, Digital, Magazine, Print

Regardless of whether it’s in print or on digital, magazine media outperforms other media in several key areas. “Their particular sweet spot is to act as a key driver of the metrics that help consumers understand what sets one product...

A Profit-Centric Look at Content Marketing

30 May 201730 May 2017|content, Marketing

If you’re not making money from your content marketing, you’re doing it wrong. Content Marketing Institute’s Joe Pulizzi is clear on that point. “Marketing, in its truest form, was meant to be a profit center,” he explains in a recent...

Why We’ll Still Hear that Thud in 500 Years

24 April 201709 November 2021|content, Print

It’s all about the “thud.”The physical experience of reading a book, according to Adam Sternbergh writing in LitHub in 2015, is what ultimately protects books from a digital demise.“It’s different when you read a book. When you read a physical...

Magazines Were Made For This Moment

17 April 201717 April 2017|content, Magazine, Print

While we consume enormous amounts of news, entertainment and social chatter online, one magazine industry exec sees a new role for his product. “Fewer people are reading short stories (in book form) and novels, and instead they are turning to...

Fake News Alert: Dial I For Irony

05 April 201705 April 2017|content, News

Irony alert – from where we sit, a lot of native advertising and sponsored content is just a hair’s breadth away from fake news. In fact, the fake news uproar has just about killed off native advertising as a viable...

Want Newsstand Success? Think Mission First

03 April 201710 November 2021|content, Editorial, Magazine

When Saturday Evening Post changed the direction of their editorial mission in the late ‘50s, the results were fast and profound.“A change in editorial mission can kill even the most successful titles, as pointed out in The Curtis Caper by...

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