February 2015 - Freeport Press

One Year Later, Allrecipes Print Venture is Booming

26 February 201526 February 2015|Magazine, Print

[responsive][/responsive]At the time, it was a fairly bold concept – take a successful digital-only platform and use that as the basis to launch a print magazine. Bold, and brilliant, as Allrecipes has grown from their initial launch in mid-2013 to...

GoPaperless Missed the #Greenwashing Memo

26 February 201526 February 2015|Paper

Seems hard to believe that they missed the memo, but there you have it: GoPaperless Solutions has been served for greenwashing, according to a press release from Two Sides North America. “GoPaperless Solutions marketing messages urge consumers to switch to...

The Atlantic on Why Fashion Magazines Matter

26 February 201526 February 2015|Magazine

[responsive][/responsive]The words of this anonymous critic of fashion magazines might have been written just yesterday: “… there seems to me in all this work, a fatal tendency away from close study of individual characteristics toward types, and rather foolish types,...

The Editors Guide to Brand Publishing in the New World

25 February 201525 February 2015|content, Editorial, publishing

“Telling great stories is always an editor’s top priority, but working with a brand adds an entirely new set of priorities,” says Ryan Galloway in Contently. “Suddenly having clients to please and marketing KPIs to hit can make the transition...

The Kitchen Table Factor: Why Print Mail Trumps Digital

25 February 201525 February 2015|Print, USPS

In any customer relationship, attention, relevance, trust and access are critical to success. If you can gain that kind of personal and direct access to your prospects, imagine how that could change your sales program. We talk about direct mail...

New Hires A Problem at USPS

25 February 201525 February 2015|USPS

In the past four years, average base pay at the USPS has dropped by 4%. While that might not be great news for the workers themselves, it seems like it should be a good thing for the struggling postal service,...

Digital Media, You Have Curation Problem

23 February 201523 February 2015|Digital, Magazine, Print

Among magazine readers, the preference for print goes way beyond a simple romance with the look and feel of glossy paper. To be successful, a print publisher must master the idea of finite space, creating a carefully curated edition each...

What’s Keeping B2B Publishers Awake at Night?

23 February 201523 February 2015|Magazine, publishing

[responsive][responsive]As publishers make the shift to magazine media companies, they are faced with a whole new set of challenges. Like any challenge, identifying the issue is the first critical step in adjusting your plans, so we appreciate Alex Ford’s article...

7 Reasons Magazines Belong in Your Media Plan

20 February 201520 February 2015|Magazine, Marketing, Print

[responsive][/responsive]Can magazines play an effective part of my marketing campaign? This question is being asked in marketing blogs and industry events and the answer is ringing back with a big “yes.” As luxury retailers and digital commerce sites launch in...

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