February 2015 - Page 4 of 4

Dropping Tablet Sales a Positive Sign for Print Magazines

04 February 201504 February 2015|Apps, Digital, Magazine

[responsive][/responsive]The shiny new technology was supposed to revolutionize the magazine industry. When Apple introduced the iPad in 2010, magazine apps were positioned as the “next big thing” and most publishers felt compelled to push out replica versions or reimagined titles...

The Hard Data on Magazine Engagement

04 February 201504 February 2015|Advertising, Magazine

We talk a lot about the connected consumer – those people who engage with our brands in print, on their phones, via tablets and through social media – but what do we really know about how they feel about print?...

Is Snapchat About to Jump the Shark?

03 February 201503 February 2015|Apps, content, publishing

Snapchat is about to become a publisher. “Today, the image messaging app announced that it is going to become a new kind of publisher. Publications such as National Geographic, CNN, Vice, and Yahoo, amongst many others, will be pushing content...

Why Anna Jones Chooses Excitement Over Fear

03 February 201503 February 2015|Magazine, Print

[responsive][/responsive]What’s terrifying to some is exhilarating to others, and Anna Jones falls squarely in the latter. Speaking to The Guardian’s Oscar Williams, the Hearst UK CEO waxed bullish on the future of the magazine industry. “It’s one of the most...

What Publishers Can Learn From the Vinyl Comeback

03 February 201503 February 2015|Magazine, Publisher

[responsive][/responsive]It’s been almost two decades since music publishers have seen the kind of vinyl sales that happened last year, up by 52% over the year before. To be sure, notes Chris Sutcliffe in The Media Briefing, a 52% increase in...

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