February 2015 - Page 2 of 4

Print Deniers Living in “Cloud Cuckoo Land” Says One Digital Evangelist

19 February 201519 February 2015|Digital, Print

[responsive][/responsive]Matthew Buckland, a self-proclaimed “digital evangelist” and owner of a digital agency, is on a personal and professional mission to “find truth.” And he’s taken aim at print. “There are few good things to say about printed media these days,”...

Barney Goes Print; Fashionistas Will Go Wild

19 February 201519 February 2015|Magazine, Marketing, Print

[responsive][/responsive]Yet again, a high end fashion retailer is launching a print title, based on the success of their online editorial experience. “[Barneys New York] announced Thursday that its popular, shop-able editorial site, The Window, will debut as a seasonal print...

Why App Publishers May Need to Think Differently

18 February 201518 February 2015|Apps, Marketing

[responsive][/responsive]Do you publish an app for your business, brand or service? If so, “5 key app store trends” from Thea Selby is a must-read. Understanding the stats is critical to fine tuning your app publishing plans. In a nutshell --...

A Peek Inside the Magazine Nursery

18 February 201518 February 2015|Magazine

[responsive][/responsive]The problem with statistics is that they often provide critical information well after the fact. Trends are easy to spot in hindsight, as we adjust the statistics to suit our reality. As Mark Twain famously said, “There are three kinds...

How This 200-Year-Old Publisher is Winning at Life

17 February 201517 February 2015|Digital, Magazine, Print

[responsive][/responsive]Ebner Publishing has had a very good year, during a time when many publishers are struggling. What does this 200-year-old company know that the rest of us need to understand? As magazine publishers attempt to redefine themselves as magazine media...

Print: It Just Won’t Die for Marketers

17 February 201517 February 2015|Marketing, Print

[responsive][/responsive]It’s been poked and prodded, dissected and dismantled. It’s been knocked about and pushed aside by a ravenous digital marketing frenzy. The printing industry has seen a heavy share of plant closings and mergers, while customers have scaled back in...

Direct Mail Up, While Rates Still Up In the Air

16 February 201516 February 2015|USPS

[responsive][/responsive]It’s a case of going about your business no matter what. Despite increasing postal rates and continued uncertainty at the USPS, direct marketers are steadily increasing the volume of mail they send. “If you draw a line [of advertising mail...

Forbes Oozes Over the Sacrosanct Line

16 February 201516 February 2015|Advertising, Magazine

The brand name “Forbes” means something in the business world. It is a symbol of financial acumen, solid research and journalist integrity. To quote something from Forbes is to cite a solid source, a respected voice in the sea of...

Maria Rodale on the Future of Magazines

13 February 201513 February 2015|Magazine, Publisher

[responsive][/responsive]At this month’s AMM conference, there was much talk about magazine publishers and how they are “redefining the industry as “magazine media companies.” While the jury is still out whether this is actually happening, the landscape has certainly changed. One...

What One Print Junky Says About Her Favorite Medium

13 February 201513 February 2015|Marketing, Print

[responsive][/responsive]Tini Alexander is a print junkie. Her blog, Dreaming in CMYK, is a testimony to the deliciousness of the four-color printing process, and she has a self-professed obsession with the medium. So, when she gives us her Top 5 Reasons...

Prev 1 2 3 4 Next

Quick Links