Barney Goes Print; Fashionistas Will Go Wild

[responsive]TheWindow_ALL_V11.indd[/responsive]Yet again, a high end fashion retailer is launching a print title, based on the success of their online editorial experience.

“[Barneys New York] announced Thursday that its popular, shop-able editorial site, The Window, will debut as a seasonal print publication, offering ‘a curated selection of this season’s women’s ready-to-wear, shoes, bags and jewelry,’ as well as a more contextual, in-depth look at the culture of the ‘Barneys New York world,’” notes Sam Reed in Hollywood Reporter.

Explains Barneys New York COO Daniella Vitale, “Our customers are incredibly responsive to our edit — The Window serves as a portfolio of all that Barneys represents and is special in the fact that it offers a highly visual experience through elevated photography, graphics and editorial.”

Barneys joins other high-end retailers like Net-a-Porter that have launched in glossy format, leveraging the popularity of their digital platforms.

Aside from expectedly stunning fashion spreads, “readers can also look forward to exclusives including an interview with Isabel Marant and an inside look at the Paris studio of Paco Rabanne’s creative director, Julien Dossena,” Reed notes.

Editorially, the ideas look great and the initial graphic previews are striking, showing once again the power of print to convey a luxury brand’s message with strength and congruency. Expect to see a men’s edition sometime later this year.