Heat-set web paper changes during the printing process due to moisture content. Typically used for text pages, web paper may expand outside its sheetfed cover after final trim in the bindery. Why it happens: Paper is hygroscopic — meaning it...
In our continued commitment to color management, Freeport Press is proud to announce that John Stewart, Prepress Technical Service Advisor, has completed his certification with Idealliance® as a G7 Expert. Having a G7 Expert on staff at Freeport Press shows the strong...
“An online catalog is a powerful package, so why is print making a comeback?” Jim Preen writing in Brand United asks and answers this question with some key facts about consumer behavior during the UK lockdowns. “With another national lockdown...
Photo by Nicholas Prakas Yes, knowing your audience is the key to creating a magazine that stays relevant, even loved. But what about when your magazine audience is around 90 million, from all walks of life? At People Magazine, the...
The global lockdowns may have provided some slight, if temporary, respite from climate damage, yet the issue remains … as a matter of scientific inquiry wrapped around a looming cultural and humanitarian crisis. Now, important new voices are becoming louder,...
As retailers look ahead to a post-pandemic consumer world, where does print appear on their radar? For some insights, let’s look at how print was being integrated into both brick-and-mortar and online retailers. “The rapid rise of online shopping and...
If you follow my writing with any regularity, you know I’m a huge proponent of the audience-first ideal in publishing. Your audience is everything, and that point has been hammered home this past year. Publishers who get it — and...