“An online catalog is a powerful package, so why is print making a comeback?” Jim Preen writing in Brand United asks and answers this question with some key facts about... read more →
Yes, knowing your audience is the key to creating a magazine that stays relevant, even loved. But what about when your magazine... read more →
The global lockdowns may have provided some slight, if temporary, respite from climate damage, yet the issue remains … as a matter of scientific inquiry wrapped around a looming cultural... read more →
As retailers look ahead to a post-pandemic consumer world, where does print appear on their radar? For some insights, let’s look at how print was being integrated into both brick-and-mortar... read more →
If you follow my writing with any regularity, you know I’m a huge proponent of the audience-first ideal in publishing. Your audience is everything, and that point has been hammered... read more →
When was the last time you truly enjoyed scrolling through page after page of search results on Amazon? Settling into your favorite chair to just explore and see what comes... read more →
Innovation — in fast motion — has been the buzzword for a lot of publishers the past year, as business models shifted to accommodate the realities of a global shutdown.... read more →
Earlier today I wrote about Live from Southside Magazine, a local San Antonio publication that is thriving on a tried-and-true business model — local ad revenue. Apparently, I’m not the... read more →
While advertising revenue took a big hit last year (wow, it’s nice to say “last year” when we talk about 2020, isn’t it?), there was at least one notable exception.... read more →
It certainly wasn’t the best year for the magazine industry, with ad budgets dropping and logistical nightmares around every corner. Even so,... read more →