The Pandemic Power Play — Digital and Print Catalogs
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“An online catalog is a powerful package, so why is print making a comeback?”  Jim Preen writing in Brand United asks and answers this question with some key facts about consumer behavior during the UK lockdowns. “With another national lockdown...
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The Secret to People Magazine’s Success Story
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Photo by Nicholas Prakas Yes, knowing your audience is the key to creating a magazine that stays relevant, even loved. But what about when your magazine audience is around 90 million, from all walks of life? At People Magazine, the...
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How Indie Publishers are Taking on Climate Change
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The global lockdowns may have provided some slight, if temporary, respite from climate damage, yet the issue remains … as a matter of scientific inquiry wrapped around a looming cultural and humanitarian crisis. Now, important new voices are becoming louder,...
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How Print Became an Experience Gateway for Big Box Retailers
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As retailers look ahead to a post-pandemic consumer world, where does print appear on their radar? For some insights, let’s look at how print was being integrated into both brick-and-mortar and online retailers.  “The rapid rise of online shopping and...
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Hoffman on Print’s Key Feature … “It’s Invited In”
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If you follow my writing with any regularity, you know I’m a huge proponent of the audience-first ideal in publishing. Your audience is everything, and that point has been hammered home this past year. Publishers who get it — and...
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The Experience of the Catalog is What Makes it Work So Well
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When was the last time you truly enjoyed scrolling through page after page of search results on Amazon? Settling into your favorite chair to just explore and see what comes next? If you’re like most consumers, probably never, really. Search...
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New San Antonio Magazine Thriving … on Ad Revenue
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Innovation — in fast motion — has been the buzzword for a lot of publishers the past year, as business models shifted to accommodate the realities of a global shutdown. Yet one new publication in San Antonio is finding success...
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Regional Magazines as the Community Lynchpin
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Earlier today I wrote about Live from Southside Magazine, a local San Antonio publication that is thriving on a tried-and-true business model — local ad revenue. Apparently, I’m not the only one who believes local and regional magazines have a...
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I’ll Have What They’re Having … Eating Well Closes Out a Tasty Year
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While advertising revenue took a big hit last year (wow, it’s nice to say “last year” when we talk about 2020, isn’t it?), there was at least one notable exception. “In a year when we have come to expect the...
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2020 Saw 60 New Magazine Launches, Pandemic and All
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Samir “Mr. Magazine” Husni It certainly wasn’t the best year for the magazine industry, with ad budgets dropping and logistical nightmares around every corner. Even so, 60 new print titles debuted in 2020. While that’s down from the year before,...
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