May 2017 - Freeport Press

31 May 201731 May 2017|design, Magazine, Newsstand

Joe Berger has a request. Okay, make that a plea. An impassioned plea. “Why won’t you let someone from the newsstand in on the cover design meetings?” he asks in this recent blog post. “Why don’t you accept some of...

Shut Up & Take My Money to Launch in Print

30 May 201730 May 2017|Magazine, Print

In an effort to differentiate themselves in the luxury product market, Australian independent publisher D’Marge is turning its weekly blog Shut Up & Take My Money into a 160-page print magazine. “The magazine will be published twice a year and...

A Profit-Centric Look at Content Marketing

30 May 201730 May 2017|content, Marketing

If you’re not making money from your content marketing, you’re doing it wrong. Content Marketing Institute’s Joe Pulizzi is clear on that point. “Marketing, in its truest form, was meant to be a profit center,” he explains in a recent...

The Perfect Free Font to Go Big and Take Home

26 May 201726 May 2017|design

Need to go big, with posters, magazine covers or other large-size projects? Inspired by Garamond legacy, Cormorant is a display font by Christian Thalmann that has been optimized for high resolution and large sizes. With its razor sharp serifs and smooth...

The Colors of Life Turned into Pantone Art

26 May 201726 May 2017|design

If my mother ever met Italian graphic designer Andrew Antoni, I believe she would enjoy some of these beautiful destinations. “Italian graphic designer Andrea Antoni searches the world for Pantone colors, reminding us to embrace the colorful nature of our...

“Easy” is not a Good Measuring Stick for Effective Marketing

25 May 201725 May 2017|Marketing, Print

“Don’t let the lack of time or the boundaries of a comfort zone completely dictate your marketing strategy.” This solid advice comes from Victor Clarke of Clarke Print | Web | Digital. After all, since when is fast, cheap and...

Trust, Quality and Magazines’ Saving Grace

25 May 201710 November 2021|Magazine, Print

Dorothy Kalins has seen a thing or two in her successful 20+ years in the magazine business. The former executive editor at Newsweek, and now founding editor of Saveur, she’s seen a massive change in the industry.Yet during all the...

Why 100% Paper Recycling Will Never Happen

23 May 201723 May 2017|Paper

“Today, paper is the most recycled material on the planet,” explains this post from the Domtar Newsroom,” and despite already reaching record high levels, the push is on to reach the maximum practical paper recovery rate of 80 percent. Why...

The One Thing Small Publishers Can’t Do on the Newsstand

23 May 201710 November 2021|Magazine, Newsstand, Print

One industry analyst believes that those deep subscription discounts are bad news, especially for smaller publishers.As the always-intriguing D. Eadward Tree pointed out last summer, there’s one thing that most everybody gets wrong about the newsstand.“There are many reasons to...

Chart of the Week: Magazine Ads are Most Liked of All Media

23 May 201710 November 2021|Advertising, Magazine, Print

Luxury brands know the score. So do big brands like Proctor & Gamble. And consumers have made their preference loud and clear with their massive adoption of ad blocking technology.Now Kantar Research is the latest source to confirm what is...

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