What Google Stands to Gain from its Chrome Ad Blocker
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It’s like letting the fox decide who gets into the hen house . . . you are the hens BTW. Last week, Google announced its plans to include a built-in ad blocker in their Chrome browser. “The ad-blocking feature, which...
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The Guardian Pulls Out of Instant Articles
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More big names in media are backing away from the third-party distribution platform model. It’s a good thing. They were one of the first big media names in the U.K. to go all in with Facebook’s Instant Articles. And now,...
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Luxury Regionals Having a Moment, Too
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Luxury publishing is having a moment. Earlier this week I noted that many luxury brands are skipping digital and sticking to print ads. As if to prove that point, Michael Dickey of Modern Luxury recently gave an interview with Folio’s...
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Luxury Brands Skipping Digital and Sticking to Print
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If you want to reach the high-end, luxury consumer – the buyers of watches, jewelry and haute couture – many brands believe that traditional media ads are the only way to do it effectively. “Figures out today show that these...
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The Publishers who are Tapping the Untapped Market for Local Print
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The Minneapolis Star Tribune is thinking ahead, according to Kristen Hare writing in Poynter. “One year in advance, staff photographers shot images of the Minnesota winter for next winter's StarTribune Magazine,” Hare writes. “The quarterly magazine debuted Sunday, marking a...
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