September 2016 - Freeport Press

30 September 201630 September 2016|Advertising, Digital

The primer reads like condescending farce. Unfortunately, they are dead serious. On social media, articles with images receive 94% more views than those without, according to the folks at digital ad agency GumGum and self-declared creator of the In-image ad...

Digital Agency Turns to Print to Build Brand

29 September 201629 September 2016|Digital, Magazine, Print

This U.K. digital agency is launching a print magazine aimed at the tech sector in a move to engage a wider audience. File this under ‘Music to our Ears.’ Harrison Williams, the founder of the London-based digital agency CHC Digital, had...

For P&G, Print is Absolutely Critical to Brand Growth

29 September 201629 September 2016|Advertising, Print

“We need to connect with our consumers and convince them to try our products and print advertising plays a significant role in driving this consideration.” Global consumer products brand Proctor & Gamble knows that their marketing efforts are about more...

Harvard Business Review and their Brilliant Throwback Cover

29 September 201629 September 2016|design, Magazine

“For people of a certain age and demographic, it evokes a sensory association that is without compare.” Lately we’ve been seeing some truly impressive covers coming from the business magazine category, according to one industry analyst. “Look no further than...

More Companies Back Away from Anti-Paper Claims

28 September 201628 September 2016|Paper

Facing mounting evidence to the contrary, companies are not so eager to take the “go digital, go green” route. It’s a good time to be a tree hugger. Two Sides North America announced last week that more than 65 big...

It’s Not Print that’s Dead, It’s Patience

27 September 201627 September 2016|Magazine, Print

There’s nothing like a dog-eared page to signal real reader engagement. Andy Seibert has seen it all in his 20+ years in brand journalism. “I’ve seen the power of print rise, fall, and steady,” Seibert writes in CampaignLive. “The truth...

New Book Celebrates the Marketing of the American Automobile

23 September 201623 September 2016|design, Print

Designed as toss-asides, the humble marketing brochures have been lauded in a new must-have book for anyone with a penchant for cars, marketing and stunning design. The history of the marketing materials behind the American automobile is the subject of...

New Dutch Print Magazine is a Truly Beautiful Thing

22 September 201622 September 2016|design, Magazine, Print

The publishers explain why a magazine for and about designers really has to be in print. A new print title, billing itself as “by, for and about design lovers,” has already garnered strong community support in the Netherlands and the...

Readers Looking for Real Context and Analysis Turn to News Magazines, not Facebook

22 September 201622 September 2016|Magazine

They may get the majority of their daily news from social sites and digital feeds, but research shows that consumers need and want something more substantial, with greater context and understanding. And they trust weekly news magazines to provide that...

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