September 2016 - Page 3 of 3

Mid-Roll Ads on FB Just Won’t Fly. Here’s Why.

09 September 201609 September 2016|Advertising, Mobile, Social Media, VIdeo

“Audiences are now accustomed to having control over the content they consume, and you can't put that genie back in the box.” Did Facebook just make a critical error? According to Carrie So writing in Advertising Age, they sure did....

Irony Alert: What Brands Really Want from Native Ads

08 September 201608 September 2016|Advertising, Digital, Print

If brands want what they say they want from native, then native is probably the wrong choice. We all want it for our business content: attention; eyeballs; reach; engagement. According to native content agency Nativo, “most brands want readers’ attention...

People, Not Platform, is What Really Matters to Publishers

07 September 201607 September 2016|content, Digital, Print

Rebecca Mock These industry experts insist that print’s changing role means publishers must put the audience at the center of any strategy. Print, as we’ve been saying for months now, has a new role in the marketing mix. Many media...

What Makes an Indie Magazine Sell?

07 September 201607 September 2016|Magazine, Print

The rise in indie magazines has led to a complimentary rise in indie magazine shops. One such shop owner shares his insights on what it takes to publish a successful title. “A strong identity is really important.” That’s the first...

Do This One Thing to Attract More Newsstand Readers

06 September 201606 September 2016|Magazine, Newsstand, Print

When you’re aiming to land those first-time or one-off readers, you have to understand where they’re coming from. John Morthanos goes back years in publishing as a consultant helping niche and special interest publications grow sales. And he’s got something...

How Branded Print is Thriving in the Digital World

06 September 201609 November 2021|Magazine, Marketing, Print

Brand journalism is not only viable; when done right it’s a way to truly dominate your niche.Want to know the secret to brand journalism? Find a way to provide accurate, unbiased information that’s of real importance to your target audience.Deere...

The Art of Paper Notes: One Designer’s Sketchbook

02 September 201602 September 2016|design

Take a look inside this designer’s sketchbook as he plans an online design course; it’s a work of art in itself. What’s the one technology that an online course designer can’t do without? If you’re John McWade of Lynda.com, it’s...

That Tree Hugging Mentality is Killing Trees

02 September 201609 November 2021|Paper

Contrary to popular thinking, going paperless does not “save” trees. Quite the opposite.Going paperless to save trees? Your plan might need some serious rethinking.“The concept of avoiding use of paper in order to save trees may seem logical and has...

Let’s Attract Readers

01 September 201601 September 2016|content

A senior editor at The New York Times shares his insights on what makes a compelling header. Crafting excellent headlines is one of the true arts in writing. And now, thanks to some excellent testing by the New York Times,...

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