April 2015 - Freeport Press

iPads and Digital Editions Continue to Decline

30 April 201530 April 2015|Apps, Digital, Magazine

For the fifth quarter in a row, Apple has reported declining iPad sales. And according to D. B. Hebbard in Talking New Media, the real issue isn’t necessarily the decline in the tablets themselves. “There are a lot of reasons...

Contently on the Print Publication Renaissance

30 April 201530 April 2015|Magazine, Print

When GOOD Magazine relaunched in print after a brief hiatus, company execs said they wanted to keep the focus on their core product – thought-provoking and intellectually satisfying content presented in a meaningful way. They nailed that part of it,...

Print: The Secret Weapon of Luxury Retailers

29 April 201529 April 2015|Catalog, Magazine, Print

Just over one year ago, luxury online retailer Net-a-Porter took a huge leap and launched Porter, a print magazine with shoppable content on every page. It was a logical next step in the evolution of the company, which set the...

Viewability a Huge Headache for Mobile Advertisers

29 April 201529 April 2015|Advertising, Mobile

Interested in buying ads that are never seen? Clearly, the answer is no, and viewability issues on desktop computers are a known challenge to the industry. In fact, a study last year showed that digital marketers are getting ripped off, with...

AT&T Case Study: Print ROI Four Times that of TV

28 April 201528 April 2015|Advertising, Print

You can’t argue with the numbers. The Mobile Marketing Association recently published the results of an AT&T campaign for the company’s Moto X smartphones, and the results are clear. According to Guy Consterdine in FIPP, “magazines should be allocated a...

The Big Question about Journalism’s Disruption

28 April 201528 April 2015|Digital, Editorial

Something interesting is happening as new media companies like Buzzfeed, Vox and Vice raise bucket loads in venture capital. They seem to be making themselves beholden to their advertisers in ways that their print predecessors never could…or would. And the...

Why Digital Won’t Save Regional Publishers

27 April 201527 April 2015|Digital, Magazine, publishing

Relying on digital growth alone is not the answer for regional publishers looking to regain the profit levels of the past, according to Neil Thackray in The Media Briefing. Thackray provides an intriguing analysis of recent revenue reports from regional...

15 Absurdly Clever Interactive Print Ads

27 April 201527 April 2015|Digital, Magazine, Marketing, Print

As digital advertising has eaten into traditional budgets and strategies, sometimes it seems that the creativity of print ad creators has waned. Fortunately, an article from Hubspot helps prove that this is not the case. “Print ads were once the...

Freeport Press announces a major expansion in 2015

24 April 201524 April 2015|Business

Established in 1880 as a weekly newspaper, Freeport Press Incorporated has been in continuous operation in Freeport, Ohio ever since, and is celebrating its 135th anniversary in 2015. Since I first arrived at Freeport Press in 1998 I not only...

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