December 2014 - Freeport Press

Retailers Keep Sending Out Catalogs: Here’s Why

29 December 201429 December 2014|Catalog, Print

[responsive][/responsive]Question: With the rise of everything digital, why would marketers continue to bother with the expense and hassle of creating and sending printed catalogs? Answer: Because they work. And the 11.9 billion catalogs sent this year work in new ways...

The Big Bets in Publishing for 2015

23 December 201423 December 2014|Magazine, publishing

[responsive][/responsive]What’s the strategic direction for publishers in 2015? As it becomes clear that digital ad or subscription revenue is not going to be the answer to their revenue challenges, industry leaders are taking action in new directions with some bold...

How to Leverage Your Magazine into Successful Event Revenue

23 December 201423 December 2014|Magazine, Marketing

[responsive][/responsive]Despite the potential risks, events are quickly becoming part of the business model for many publishers. And it’s a strategy that can really pay off, notes Gretchen Peck in Publishing Executive Magazine. “Publishers understand the need to diversify, and there...

Association Publishers See Stable Margins in 2014

22 December 201422 December 2014|Digital, Print, publishing

[responsive][/responsive]Association publishers were by no mean immune to the challenges faced by the magazine industry as a whole over the past five years, yet print still drives the business model. “They've survived, but it hasn't been easy,” writes Michael Rondon...

USPS’s Board of Governors Doing Some Fancy Footwork on Rate Hikes

22 December 201422 December 2014|USPS

[responsive][/responsive]The drama continues around possible rate hikes at the USPS. Earlier this month we wrote about the uncertainty surrounding possible spring rate hikes. (To recap, the USPS’s Board of Governors is being hamstrung by Congress, which is sitting on approval...

The Simple Beauty of Matthew Terdich’s Designs

19 December 201419 December 2014|design

Graphic designer Matthew Terdich has a philosophy that resonates beautifully in our overly-complicated society. “Keep it simple,” he says in an article by Amanda Aszman in Print Mag. “There is an inherent amount of complexity, focus and excitement in simple...

Continued Growth Ahead for 2015 says ISM

18 December 201418 December 2014|Paper

[responsive][/responsive]There are sunny days ahead for U.S. businesses in 2015, with growth in both the manufacturing and non-manufacturing sectors expected to be greater next year than they were in 2014, according to the semiannual forecast from ISM. [i] “Manufacturing purchasing...

Big News for Magazines; Now Eligible for Pulitzers

18 December 201418 December 2014|Editorial, Magazine

[responsive][/responsive]The Pulitzer Prizes in journalism have long been coveted by reporters of American newspapers and news sites. And now, according to a press release from the organization, content from print and online magazines is now eligible for consideration. “Pulitzer Prize...

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