December 2014 - Page 3 of 4

On Magazines and Bananas – We Know What They Are

09 December 201409 December 2014|Digital, Magazine, Print

[responsive][/responsive]In order to consciously consume, one must be able to readily identify what one is consuming. If a grocery shopper wants a bunch of bananas, he looks for them in the produce department, in their typical yellow jackets. This works...

Full Circle: Why One Google Developer Believes in Print

09 December 201409 December 2014|Print

Daniel Dejan might be excused for being a hard core digital proponent. After all, he is on the development team of Google Glass, about as cutting edge as you can get in the digital marketing sphere. Yet he is a...

Mary Berner Strikes Back at BoSacks on MPA 360 Data

08 December 201408 December 2014|Magazine

Last week we highlighted an insightful article that Bob Sacks (aka BoSacks) penned on the new magazine success metrics being used by the Association of Magazine Media (MPA). In a nutshell, the data now focuses on third-party data like unique...

Five Hidden (and Awesome) Master Tricks for Photoshop

05 December 201405 December 2014|design

[responsive][/responsive]“I always try to search something useful inside Photoshop. But from time to time, there comes a trick that really blows my mind. I believe I can show you few,” writes Radoslav Zilinksy on LinkedIn. He offers video tutorials for...

2014: The Year of the Quarterlies?

05 December 201405 December 2014|Magazine, Print

[responsive][/responsive]If there’s one thing this industry has shown us this year, it’s that publishers are growing more aware of the brand-building prowess of print – and in particular, quarterly print glossies. From upscale niche publications to digital-first brands to legacy...

Print as the Platform for Creativity in Advertising

04 December 201404 December 2014|Advertising, design, Print

[responsive][/responsive] It’s #TBT, so we thought we’d revisit a terrific article from last spring, “If Print Dies It’s the End of Creativity in Advertising” by Simon Greasey. In his piece, he gathers thoughts from four of the world’s top designers...

Kodak Dumps Java from their New Prepress Portal

03 December 201403 December 2014|Digital

We've got some great news about Kodak INSITE Prepress portal, straight from Aaron Tavakoli in the Kodak Blog. “As I write this, our first beta sites for InSite Prepress Portal 7.0 are rolling out - it's a very exciting time for...

NJ’s Junk Mail Bill is Redundant and Costly

02 December 201402 December 2014|USPS

[responsive][/responsive]A New Jersey legislator is sponsoring a bill that could potentially cost the state “tens of thousands of jobs, and hurt the economy in a huge ripple effect,” according to Seth Augenstein on NJ.com. The bill would establish a statewide...

Huff Post: Print Books Outsell Ebooks So Far This Year

02 December 201402 December 2014|Print

[responsive][/responsive]No doubt, ebook sales have been explosive since the Kindle launched in 2007. But according to new research from Nielson, ebooks were outsold by both hardcovers and paperbacks in the first half of 2014. “According to Nielsen’s survey, ebooks constituted...

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