The Four Ps of Magazine Media Campaigns
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As we move into the beginning of this new year, one thing has certainly changed. The usually confident experts, none of whom predicted the year we just had, are a little more circumspect, adding a few more caveats. Still, trends...
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The Secret to People Magazine’s Success Story
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Photo by Nicholas Prakas Yes, knowing your audience is the key to creating a magazine that stays relevant, even loved. But what about when your magazine audience is around 90 million, from all walks of life? At People Magazine, the...
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How to Design a Magazine Cover
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Nobody demonstrates the power of a well-designed cover better than the magazine industry.Magazines are admired for creating iconic, riveting, thought-provoking cover designs. Many have come to define an era or a cultural movement.How Do I Make a Good Magazine Cover?Magazine...
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How Indie Publishers are Taking on Climate Change
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The global lockdowns may have provided some slight, if temporary, respite from climate damage, yet the issue remains … as a matter of scientific inquiry wrapped around a looming cultural and humanitarian crisis. Now, important new voices are becoming louder,...
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Hoffman on Print’s Key Feature … “It’s Invited In”
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If you follow my writing with any regularity, you know I’m a huge proponent of the audience-first ideal in publishing. Your audience is everything, and that point has been hammered home this past year. Publishers who get it — and...
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New San Antonio Magazine Thriving … on Ad Revenue
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Innovation — in fast motion — has been the buzzword for a lot of publishers the past year, as business models shifted to accommodate the realities of a global shutdown. Yet one new publication in San Antonio is finding success...
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Regional Magazines as the Community Lynchpin
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Earlier today I wrote about Live from Southside Magazine, a local San Antonio publication that is thriving on a tried-and-true business model — local ad revenue. Apparently, I’m not the only one who believes local and regional magazines have a...
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I’ll Have What They’re Having … Eating Well Closes Out a Tasty Year
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While advertising revenue took a big hit last year (wow, it’s nice to say “last year” when we talk about 2020, isn’t it?), there was at least one notable exception. “In a year when we have come to expect the...
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2020 Saw 60 New Magazine Launches, Pandemic and All
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Samir “Mr. Magazine” Husni It certainly wasn’t the best year for the magazine industry, with ad budgets dropping and logistical nightmares around every corner. Even so, 60 new print titles debuted in 2020. While that’s down from the year before,...
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New Hearst Magazines Pres Wants to Make One Thing Perfectly Clear
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It’s official. Debi Chirichella, who was serving as acting president of Hearst Magazines, was recently appointed President. And she wants to make one thing perfectly clear: Print remains the backbone of their organization. “For several years,” Debi Chirichella told Samir...
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