2020 Saw 60 New Magazine Launches, Pandemic and All
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Samir “Mr. Magazine” Husni It certainly wasn’t the best year for the magazine industry, with ad budgets dropping and logistical nightmares around every corner. Even so, 60 new print titles debuted in 2020. While that’s down from the year before,...
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New Hearst Magazines Pres Wants to Make One Thing Perfectly Clear
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It’s official. Debi Chirichella, who was serving as acting president of Hearst Magazines, was recently appointed President. And she wants to make one thing perfectly clear: Print remains the backbone of their organization. “For several years,” Debi Chirichella told Samir...
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“We Look at the Good and the Bad” as 2020 Draws to a Close
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“We’re a completely integrated company with our print businesses and our digital businesses; we don’t have separate editorial groups; we don’t have separate marketing groups. We’re one company. We’re one Reader’s Digest, one Taste of Home, one Family Handyman; the...
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5 Facts about the Magazine Industry
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Spring of 2020 looked a bit bleak for the magazine industry; we watched as ad budgets were slashed and photoshoots turned into logistical nightmares. It was a perfect storm that would certainly tax the resilience and innovation of publishers. And...
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It’s Real Simple … This Magazine is Like Vitamin C for the Soul
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It seems it was made for these times. While Real Simple launched 20 years ago and became an instant hit, its aesthetic is finding new relevance in a digitally saturated world. “I think everybody wants to and needs to simplify...
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Ad Revenue and Audience Both Rising at Iconic Meredith Title
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It’s looking like happy holidays for Meredith Corp, as they report higher ad revenue, larger audiences and rising website traffic for their Southern Living title. According to this article in FIPP, the company reported: “Southern Living’s December issue ad revenue...
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Too Much of a Good Thing At Hearst UK
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When Hearst UK launched a new subscriber special early on in the pandemic, they had no idea so many new readers would take them up on the offer. According to Charlotte Tobitt in the Press Gazette, the company saw a...
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The Dangers of Anonymous Content
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Nick Grzechowiak has some pretty strong opinions when it comes to doing things properly. The Chief Content Officer for Family Handyman feels that the internet can be a lonely place when you’re looking for good information on how to fix...
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It’s a Fact … Fact is Back in Print
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Retired from print since 2008, electronic music title Fact is now back in print, notes this piece in AnOther. “The relaunched print magazine marks an editorial move towards the intersection of audio and visual art forms,” explained editor Sean Bidder...
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Don’t Publishers Need to Be Where the Customers Are?
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Leave it to BoSacks to cut down to the heart of any issue in publishing. This time, he looks at the current ebb and flow of magazine media and asks publishers point-blank … shouldn’t they be where their audiences are?...
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