May 2019 - Freeport Press

Finally, a Free Font for Amy Winehouse Fans

31 May 201931 May 2019|Digital

Dramatic, stunning and always stylish – Dalmais was created by designer Paulo R. Skomii to honor the late singer and her music. It’s a little bit retro (think art deco), with bold and narrow strokes in perfect contrasts. This would...

What Nordstrom Learned When they Cut Direct Mail from their Loyalty Program (Spoiler Alert: It Wasn’t Good)

30 May 201909 November 2021|Print, USPS

Oops.That’s the basic reaction from Nordstrom brass in their recent earnings call where they reported weaker-than-expected sales forecasts. “On Tuesday, Nordstrom cut its forecast for full-year sales and profit after reporting weaker-than-expected first-quarter results that were hurt, in part, by...

Advertisers Moving to Safer Harbors … in Print

29 May 201929 May 2019|Magazine, Print

It’s a surge … a resurgence … even a renaissance if you will … of new print magazine titles. And it’s making the marketing industry sit up and take notice. "What magazines have is the pull of consumer engagement. I'm...

2019 Shipping Rate Increases at a Glance

28 May 201928 May 2019|USPS

It’s that time of year again when all the major shipping carriers announce their new rates. This year, according to Christopher Vaughn in Mailing Systems Technology, rates are going up across the board. “But in the case of USPS,” Vaughn...

The New Normal for Paper

24 May 201910 November 2021|Magazine, Paper, Print

Paper pricing in the printing industry has always been a bit of a roller coaster ride, with hefty increases due to supply shortages in 2018. But according to D. Eadward Tree in Publishing Executive, don’t hold your breath waiting for...

What’s a Free Font Friday Sans Serifs? Simply Perfect

24 May 201924 May 2019|design

We’ve been bringing you lots of brush scripts and artistic fonts in the last several installments of our Free Font Friday. This week, we present two solid, fairly simply but graphically sound sans serif fonts. The first up is Bebas...

The Modern Magazine — A Rare Brand Booster

23 May 201923 May 2019|Magazine, Print

Did vinyl disappear after the CD? No, it became rare, and thus more valuable and is now a prestige item among music aficionados. That same concept of rarity and exclusivity is now playing out in print marketing, according to this...

Will the USPS Go Broke in Five Years?

23 May 201923 May 2019|USPS

Just how bad are things at the USPS? According to the news out of Washington, the Postal Service just reported a massive $2.1 billion net loss for Q2 of this year. To put that into perspective, that’s half of the...

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