May 2019 - Page 2 of 3 - Freeport Press

The Realty of Publishing in 2019 — 5 Truths for Publishers

20 May 201920 May 2019|Magazine, publishing

It’s increasingly (and sometimes painfully) obvious that the only way to succeed in publishing today is to keep a firm focus on your readers. We’ve been preaching about this audience-first approach for several years now, and seeing the results when...

Bright Lights Blazing with This Week’s Free Font Friday

17 May 201917 May 2019|design

Looking to mix things up in your next design project? Try adding a splash of one of these delicious font concoctions. Take it downtown with Neon Lights, a font built to resemble twisted tubes of glowing neon glass. Triangular peaks,...

From Amazon Bookseller to Brick and Mortar – Reversing the Bookselling Trend

16 May 201916 May 2019|Print

The rash of digital-first brands that are now publishing in print helped many to realize why digital longs to be tangible. Now, more evidence, this time coming from the world of used books. Idaho Falls is now home to a...

Marketing is Getting All Emotional – For Some Highly Logical Reasons

16 May 201916 May 2019|Print

A growing number of consumers are placing a higher priority on experiences than things, as Simon Usborne shared in The Guardian. This trend, writes Susan Fulczynski in The Arabian Marketer, offers brands an outstanding opportunity. As she explains, this preference...

The Long, Complex History of Humans and Paper

15 May 201915 May 2019|Paper

It’s been a staple of human communication for more than 2,000 years when paper was invented in China. And it radically changed mankind’s ability to retain and transmit our collective knowledge. Prior to paper’s invention, explains Marcia Wendorf in Interesting...

The Real Reason Direct Mail is Resurging

14 May 201914 May 2019|Print

To answer the burning question of marketers across brands, yes, direct mail is still a “thing.” In fact, it’s a resurging thing, according to Bruce McMeekin writing in Forbes. “Integrated with new media, savvy marketers are discovering that direct mail...

A Venerated Brand in the Age of Fast Media

13 May 201909 November 2021|Uncategorized

Doomed?Hardly.That’s the assertion of the relatively new UK managing director of Conde Nast, who says their print titles are holding their ground. “There are forces around us that have impacted us,” Albert Read, a 17-year company employee appointed to his...

Pop Open One of These Tasty Free Fonts

10 May 201910 May 2019|design

Thirsty for something new this week? Inspired by beers and the craft brew movement, Bohem Press is a gorgeous vintage typeface. Created by Dikas Studio, it would look awesome on t-shirts, product printing, logos, invitations and posters. Download from fontmeme.com....

3 Charts Aboot Canadian Magazines and the Power of Print

09 May 201909 May 2019|Magazine, Print

Magazine brands are ubiquitous across Canada, according to the latest quarterly audience reports from Vividata Canada. Perhaps the most interesting detail is that print is by far the preferred reading medium for magazines; 63% of magazine readers do so exclusively...

The 500-year Appeal of Big, Physical Marketing

08 May 201908 May 2019|Catalog, Print

1498. Apparently, that’s the year of the first recorded catalog in existence, according to Nicola Brown in Skyword. It was a list of books for purchase, printed a mere 58 years after Gutenberg changed everything. Marketing evolved to adapt then,...

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