April 2019 - Freeport Press

“Oh, I didn’t know it was going to be real, too!”

30 April 201930 April 2019|Print

“A few months ago,” notes this email from Erin at Capstone Communications, “I was chatting with a young alum about a story I had been asked to write about her. She asked where the piece was going to appear, and...

Digital Longs to Be Tangible – for Good Reason

29 April 201910 November 2021|Magazine, Print

Netflix launched a magazine. Bumble launched a magazine. Airbnb launched a magazine. Facebook launched a ma … you get the idea. Digital brands are falling over their online roots to publish in print.According to Catherine Saraniti, SVP of Media at...

Publishing … Outside the Box and Way Off the Page

29 April 201910 November 2021|Print

What’s next for print magazine publishers, now that they’ve embraced a multi-channel approach to their brand? According to Janet Levine writing in AdAge, it’s time to embrace an attitude of reinvigoration that goes way beyond the page.Print publishers, she believes,...

Breezy and Brilliant Free Fonts for Spring

26 April 201926 April 2019|design

Spring fever has us all feeling free and frolicky. Loosen up with these free brush fonts packed with gorgeous ligatures and a lovely warm whimsy. TheBraggest is a deliciously textured brush font by Lostvoltype Foundry that brings a handwritten touch...

Publishers Finding Headaches in Paid Content Tech

25 April 201925 April 2019|content

The last two or three years we’ve seen plenty of publishers finding success with paid content strategies. Converting “free” readers to paying customers is more feasible now than it’s been in years, with readers willing to pay for quality content....

Happily Never After with QR Codes

24 April 201924 April 2019|Digital

QR codes – they were a marketer’s dream, to be able to connect real-world media directly with online channels and digital metrics. But they’ve failed – pretty spectacularly – to catch on. According to digital industry analyst Heidi Tollliver-Walker writing...

From Potential to Proof – Print’s Resurgence is Happening

24 April 201924 April 2019|Print

What a difference a year makes. Back in 2018, FIPP President and CEO James Hewes said he thought 2018 was “going to be a pretty good year, actually.” “It’s funny you know, ever since I took this job I’ve been...

Print – It’s the New Old Brand Darling

23 April 201923 April 2019|Print

Earlier this month we shared the news about digital-first dating app Bumble joining the print revolution. That was quickly followed by news that Netflix launched their own print magazine to go after their share of Hollywood awards. These are just...

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