December 2016 - Freeport Press

How Fake News is Helping to Kill Off Native Ads

30 December 201610 November 2021|Advertising

They may be the trend of the moment, but common sense tells us native advertising isn’t going to work in the long run, especially in this hyper-sensitive media environment. Is 2017 the year native advertising will lose all credibility? Some...

Angst or Anticipation … What’s Your Publishing World View?

29 December 201629 December 2016|Publisher, publishing

The general consensus in the magazine publishing business is that there is no general consensus. Boom or bust? Thrive or dive? In the magazine business today, it all depends on how you view things. And the variety of opinions is...

Ralphie Parker and the Reality of Native Ads, 2016 Edition

28 December 201609 November 2021|Advertising

Are misguided consumers really to blame for the pain that digital advertisers are feeling these days? Digital advertisers are feeling a whole lot of pain, and they have misguided consumers to thank for it, according to Shailesh Shukla, writing in AdAge.Shukla...

2017: The Year Your Content Does THIS

27 December 201627 December 2016|Magazine, Marketing, Print

Wondering what your content marketing should look like in 2017? In a word, it better get real. Good marketing content – king, queen, jack and aces of any successful brand strategy – is crucial in the digital age. And this...

Mediocrity and the Digital Designer: A Call to Arms

21 December 201621 December 2016|design, Print

“Technology has paved the way for ordinary design, making it harder to create exceptional work.” One of the hallmarks of the digital age is the elimination of barriers. This has resulted, according to Steven Heller writing in Print Magazine, in...

Why Success Eludes The Magazine App

21 December 201610 November 2021|Apps, Magazine

The digital newsstands are all but dead and yet publishers are still building new magazine apps. It doesn’t make sense.According to Bloomberg Media’s global head of digital, “apps are the new magazines.” Not so fast, say Esther Kezia Harding &...

Why NOW is a Golden Age for Magazines

20 December 201620 December 2016|Magazine, Print

“Magazines have always thrived on technology change, but this was a different type of challenge.” Jeremy Leslie knows the magazine industry. As owner and founder of magCulture, he’s witnessed not the death of print as so many have said, but...

Let’s Get Physical…Leveraging the Nostalgia Moment

19 December 201619 December 2016|Magazine, Print

Physical artifacts are making a comeback in a huge way, and we have the Internet to thank for it. “Nostalgia is having a moment. Stranger Things, a paean to the '80s (that happened to be brilliant in its own right)...

How to be Smarter, Richer and Healthier in 2017

19 December 201619 December 2016|Print

The key to achieving those New Year’s resolutions is surprisingly simple…and no batteries, memberships or beeping wristbands required. Want to be smarter in the New Year? Maybe fatten your bank account or grow your business? Or perhaps health and fitness...

New Year, New Fonts…a Type Geek’s Dream

16 December 201616 December 2016|design

Check out the latest newsletter from MyFonts’ Rising Stars. Good fonts are such a critical part of what we do. And 2016 has been a banner year for the art and craft of typography. We saw some rising stars in...

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